Are you drowning in the endless demand for fresh social media content across multiple platforms? Do you find yourself constantly scrambling to create new posts for LinkedIn, YouTube Shorts, Instagram, and your blog while maintaining quality and consistency? You’re not alone in this content creation struggle. Many marketers feel trapped in what feels like a content hamster wheel: always running but never quite keeping up with the pace that today’s social media algorithms demand. What if there was a way to break free from this cycle and multiply your content output without multiplying your workload?
Lisana Chacón is a marketing and social media specialist at Pictory who has revolutionized her content strategy by perfecting the “record once, reuse everywhere” approach. As brand content and social media manager at Pictory, she’s living her strategy every day, maintaining a steady flow of content across LinkedIn (including her newsletter), YouTube Shorts, and the company blog. With extensive experience leading teams through product launches and marketplace expansions across the US, Europe, and Australia, plus her recent focus on emerging tech partnerships with blockchain and AI companies, Lisana brings both strategic vision and hands-on expertise to help you transform your content creation process forever.
Social Pulse Podcast host Mike Allton asked Lisana Chacón about:
- Rapid Content Multiplication – How her interview-to-shorts workflow uses AI to extract 15-60 second highlights and transform one recording into dozens of polished social media assets.
- Cross-Platform Distribution Strategy – The specific tactics for adapting single-source content to perform optimally across LinkedIn feeds, newsletters, YouTube Shorts, and blog posts.
- AI-Powered Editing Efficiency – How Pictory’s “Edit video using text” feature and auto-captioning capabilities create professional content at scale without sacrificing quality or brand consistency.
Learn more about Lisana Chacón
Resources & Brands mentioned in this episode
Full Transcript
(lightly edited)
Mike Allton: So excited to have this conversation with you.
Let’s start with the big Pictory. Can you walk us through what you think recording once, reuse everywhere actually means in practice for your content strategy?
Lisana Chacón: Yeah, I think that right now, to be active on every platform, every social media is a challenge for every social media and community manager.
So what I’m doing right now on Pictory—I use Pictory for this. You just record one piece of content, a really good one, for example, a webinar or interview, and then I can use that content an average of 17 times across our social media. So imagine that I can use it as a long-form video, as a YouTube short, as a LinkedIn newsletter, and then I can train our agent, our support agent.
So let’s say that a user has a question about something that we talked about in our previous webinar, I can just link a short video of the webinar and reply through videos. Yeah, that’s the way we are doing right now on Pictory, like storytelling and reusing our content a lot.
The key here is to record one really good piece of content, one really good interview webinar, and then reuse it everywhere.
Mike Allton: That makes a lot of sense to me. I work obviously for Agorapulse, but I have my own show, the AI Hat Podcast, on the side. I don’t have a lot of time for social media promotions. I’ll do an interview, I’ll take out a clip, and I’m sharing that same clip to all of my social channels, and it saves me a lot of time. Still, I want you to help everybody understand and take us behind the scenes of this interview to a short video, or actually, a YouTube Shorts workflow.
What’s that process look like from the moment you finish recording to publishing across 17 different locations?
Lisana Chacón: Okay. Yeah. So just take one piece of content. I start my process using Pictory, so I upload the video into Pictory, and I edit the video using text that is like a Google Doc transcription. So you can delete, you can remove the hmms, the umms, you can remove the silence.
I use B-roll a lot. I use the Bracket, so the first step is I just edit the full interview, and it takes me minutes right now, like it’s insane. It takes me less than 10 minutes, and I have to review and check the content, the names, for example, most of the time it takes Pictory.
You just check out some captions, and after you have the long-form video, just use the auto highlight using AI on Pictory, and I already have three or four shorts that I can use for social media. Obviously, I don’t use these shorts on every social media, like I take the context, the format. Oh, okay, this is going to be for TikTok, so I just checked out the format, or this is going to be for Instagram, and also for our audience.
Knowing every part of your webinar is going to be interesting for the entire audience, so you have to be selective, a little bit picky with, okay, is this relevant for my audience on LinkedIn? This is relevant for my audience on TikTok, and this is relevant for my audio audience on Instagram. That’s the way it works right now, because the first time you use an AI, let’s be honest, it’s sometimes difficult because you are using something new; there’s a lot of AI out there. Once you use it one or two times, it’s pretty easy.
Mike Allton: So, you’re using Pictory, let’s say, you were using this piece of content that we’re creating right now. It’s a landscape video interview, two cameras, you load that up into Pictory, and it’s going to help you actually create a vertical or portrait format video for TikTok and Instagram Reels and so on?
Lisana Chacón: Exactly. Yeah. You have the landscape, and I fully edit that landscape. I download and then I use Agorapulse, and I put it on YouTube, and then I go ahead to the same project and I start creating the specific shorts for every specific social media.
So let’s say that is TikTok, I arrange a little bit like the format, and for example, on TikTok, I use B-roll a lot so my secret is in the first three seconds, I just put a B-roll, and I try to change the captions and one hack here as a social media barrier, something that is working a lot with my editing team is I’m using the captions just in the middle of the video because, on our own mobile is always focused in the middle of the video.
Obviously, for every platform, I just play with the position of the captions, the B-roll, and the logo. Something that is really helpful in terms of social media and editing a video fast is the bracket, so in Pictory, you can have your bracket; it’s a setup, it’s a safe bracket. So you can put your logo, your intro, your ultra.
For example, for Instagram, I don’t use intros, or for TikTok, right? So, depending on the social media, I have different brackets, and also you can select the brand background music, the font, so that says that Agorapulse has a specific font, so you can upload your specific font into Pictory, and you can be sure that your video is on brand always.
So that saves a lot of time.
Mike Allton: That’s amazing. Some of the tools that I’ve used in the past for editing videos or podcasts or video podcasts, like this, they don’t have all those features; they might have some of them, but they don’t have things like the B-roll or the brand kit. So you end up having to do editing in one platform and then pull those assets in a different platform to polish them to add some B-roll or that sort of thing, so I love that. You talked about Pictory editing video using the text feature, or rapid editing.
How exactly does this work, and how much time does it save compared to traditional video editing?
Lisana Chacón: I’m a social media manager, I’m not an editor, a full-time editor, but I like to think that we drink our own campaign, right? For example, in this case, let’s put this example. I just uploaded the full interview to Pictory, and I just clicked on edit video using text in our dashboard. You have the whole transcription of the interview in minutes on the left side of the screen, and it’s awesome because one of the benefits is that I can check the captions, and at the same time, I’m editing the video, so it’s just one task.
I just did one review of the captions. I’m listening to the interview. I’m following the interview, so I only listened to the interview once before editing. I remove all the silence, remove the ums, remove anything that is not accurate in the interview, then in the same dashboard, once that’s ready, I go and I add B-roll, and then I select the background music, and then I put the bracket, and then I click on download, and that’s it.
Honestly, that’s it. I know that I explained it in a really short way, but it’s really that easy.
Mike Allton: Like you mentioned before, it’s like editing a document. This is what I do on Saturday mornings with my own podcast, and the same way, I only have to listen to it again once; now that is a huge benefit. I’m learning a lot about AI by listening to these interviews more than once. But still, as I’m going through, I’m fixing the transcript, changing punctuation, spelling, and that sort of thing, and I’m identifying the clips that I think will be best.
But that’s such a streamlined thing, and it’s also really great because I don’t have to focus on how I sound as the interviewer. After all, I really don’t want to hear my own voice; I want to focus on what the guest is saying.
Lisana Chacón: Pictory has a smart AI model that is trained in thousands of interviews. Right now, the AI inside of Pictory can know which part is more interesting. Which part is more exciting? It auto-highlights the short or the clips, more like a suggestion, immediately once your video is uploaded on Pictory, and you can see that transcription, you’re going to have the option of highlights.
And it has auto highlights, which means that it’s like a Pictory went through all your script, understands all your script, and then selects the best clips. And then you just click on auto highlights, and then you listen to it and check if it’s okay. And then the same process that I just told you, you have B-roll, you have the bracket, then you have your shorts ready.
Like, sometimes there’s some specific interviews that you said, Okay, I want to talk about this. This auto-highlight is a suggestion; at the end of the day, you can go to your transcript, and you can manually select the highlight that you want for your click and convert that into a click from Pictory. That’s one of the benefits.
The benefit number one is that Pictory suggests highlights, and the second one is, let’s just say, you want to talk about something specific on the webinar or in the interview, just go manually select the phrases like in a Google document, and then you just download the video.
It makes my life easier. Like, you have no idea, because sometimes you’re running or sometimes the CEO had this interview, we need to publish this right now, or we need to publish this on LinkedIn. We need to start talking about this and the AI world. I work for an AI company, so everything here is growing so fast that sometimes you don’t have a lot of time to edit one piece of content, and you need to be sure that everything is on brand from the point of view of Pictory and the company and the credle and the values. So I don’t have to worry anymore about if this is on brand, this is the correct portal, or if it’s the correct font, or if this is the correct background music. You have one meeting with your micro team and said, Okay, let’s select the background music that we’re going to use, or for example, when you’re going to use text to video, that is a Pictory, another feature you say, okay, which one is going to be our AI voice, like our feminine, our masculine AI voice?
So every time you’re going to produce a video or create a video, you don’t have to worry about selecting the correct AI voice or background. With your team account, you just do it once, and then you can reproduce that in every video.
Mike Allton: That is huge. You’ve got that ability to just pick a clip that you want, if you want to, but you can let the AI pick clips for you.
And I have to tell you, I think most people listening, if they’re doing this at all, let’s say they’re dealing with 45-minute interviews or 45-minute webinars, by the time they find one clip and commit to editing it and branding it and doing that kinda stuff, that’s it. They’re going to stop right there.
But here you can let Pictory pull out three or four, five different clips for you. The brand kit, background music, all that’s already right there in the platform that’s going to make it a lot easier for you to pull multiple clips out of that one piece of content.
Now, as you’re repurposing this content across LinkedIn feeds, newsletters, YouTube shorts, blogs, how do you actually adapt it where each platform has its own unique audience, maybe a unique style and message, depending on how you’ve got your brand set up?
How are you approaching that?
Lisana Chacón: 100%. So I will say that the source of my content is talking about interviews, because I have four content pillars, and one of those is use cases. So, in terms of interviews and users, presenting how people can benefit from using Pictory.
For me, it’s really important to YouTube. So everything starts with the long-form video, and then once the long-form video is ready, I just pick up the clips that I’m going to use. As I said, I don’t use every clip on every platform. I’m really picky with that. Is this going to be relevant for my audience? Some of this is going to benefit my audience. When is my audience going to watch my video? Because, for example, LinkedIn has an active hour that is really different from if you compare it to Instagram, right? And also, in your campaign, which one is your main platform?
You have to have, in my opinion, two or three main platforms. It is difficult to be everywhere and be relevant everywhere because your ICP is not everywhere, right? So I’m just checking my target, and then after that, I am being really picky.
LinkedIn is my favorite platform. I’m going to use B-roll, and I’m going to use background music or not, so most of the time I think LinkedIn is really professional, really clean, so I don’t use background music. The click that I use for LinkedIn is not going to be the same click that I use for TikTok. But it could be the same click in terms of the piece of content, the selecting phrases that I’m using, the same second, but then with Twitch, TikTok, for example, I use a lot of B-roll. I use elements right now with Pictory. You cannot add elements into your video, so I like to do that: square the first three seconds, play with the B-roll, play with the captions, and put the captions in the middle. And then for LinkedIn, I put the captions down.
I said that I would do the process twice, dividing the platform and then the blogs. I just use AI, right? So I have the transcription in Pictory. This is something really cool that most of the time, people don’t know about Pictory. In Pictory, you have the transcript, and you can immediately download just the transcript.
So, let’s say that I’m going to use Claude or ChatGPT to help me rephrase something or to understand the key points of this interview. And then using that, I start writing blogs, and then I can optimize the blogs, but as you can see, the video is my source of everything. I use the videos I just downloaded for transcription, and then I can transform that into the blogs. Let’s say I create a blog or I create a LinkedIn newsletter, I’m going to add the YouTube long-form video URL in case someone wants to watch the video instead of reading the whole blog. But yeah, that’s the way I’m using Pictory right now, and then when I have all this content ready, I just go to Agorapulse. In this case, I just upload everything, and I love using the text feature, so I know exactly. Okay, this is an interview, and I use numbers like this is interview number 20. So I know, okay, when I check out the reports, it’s really easy to understand, okay, 20 is less.
Let’s go again into Pictory now that I understand that this interview was successful and was attractive for everyone. I’m going to go again and redo the short because sometimes this is really important when you have a successful short. I’ve been working in post-production for the last five years for podcasts, so when you have a really good piece of short content that is doing well on Instagram or on TikTok, don’t let that pace of content die; reuse it. Go to Pictory, change the B-roll, change the caption, and put it outside again. Yeah.
Mike Allton: That is a fantastic tool. That’s great. And the underscore point here is to make sure you’ve got a video first, marketing strategy, you have to be creating these long-form videos, whether they’re monologues or interviews or webinars, whatever it is, you’ve got to have that video content first before you can chop it up.
Lis, let’s talk about maintaining brand consistency.
How do you ensure that all these repurposed pieces still feel cohesive or on-brand across all these different formats and platforms that you’re posting to?
Lisana Chacón: Yeah. My content strategy is video first; in this case, I use Pictory’s brand kit.
So in Pictory’s brand kit, you can select, you can add your logo, you can add your fonts, if you have any preference about AI voice, all your forms, all your intros, or your outro, which helps a lot of companies look like, okay, this is legit.
So I always use the brand kit; for me, it is a lifesaver. It makes the video look so professional, so in brand, and basically, I think that I use the bracket. And also, you can create your own styles on Pictory, and you can add those styles to the bracket. For me, that’s really important.
And also, for example, for YouTube thumbnails and for all these other things that I cannot control inside the video because you upload the YouTube thumbnails after you have the video created, I just have templates, I’m not going to lie, I use templates. It helps everybody understand that you are legit, that you are consistent with your content.
So yeah I will say that having one meeting with your marketing team, with all the creatives in the company and say, okay, how this is going to work, how is our manual and how I’m going to need tools right now that I can put my manual or I can put my website and the tools understand how my company works, how I want this to look like. So for me, that’s really important, and our frequent feedback that we receive from our users. That’s one of our favorite features from users, and that’s really interesting because when you look for Pictory, you always look at that, ah, text-to-video. I did a video using text; we didn’t start promoting the bracket, but right now it’s a thing.
Mike Allton: Yeah. Now, one of the things that you’d mentioned to me before, and I found it so fascinating, I included in the intro was talking about how you now work with blockchain and AI companies. How are you using or adapting this workflow when you’re dealing with some fairly complex technical topics and you’re trying to help people understand them and make ’em accessible?
Lisana Chacón: Yeah, I think that, in my case, the first step is to be sure I understand what’s going on because I’m a marketer, I’m not a developer. I’m not like an ideal technical person, but I’m really going to go deeply into stuff. My advice is if you’re going to start working in a blockchain AI company, in a tech product that is different from an e-commerce, right? It is to be sure you understand the topic deeply. Have conversations with the developer, sit down with a CTO, sit down with a CFO, sit down with the CEO. Be sure that you understand everything.
In meetings, I’m like Monica Gayer, asking everything. Once I understand everything, I start creating campaigns and I start creating campaigns through the benefit, talking about how this is going to be beneficial for our users, what is going to be beneficial? Why is it so frustrating? Because let’s be honest, not everybody wants to understand how electricity works, right? You just want to turn on the light. And I think that’s the same case with AI, you want to understand the benefits more than understand how the LLM works. In my opinion, it’s really important to be sure that you are understanding the AI, in my case, Pictory. And another thing is to be sure that you work with an ethical company.
In Pictory, we have our credo, and recently, we have the certificate for a CoC and the ESO norm. And also be sure that you are working with a company that cares about privacy. That’s the main thing. When I used to work for blockchain, I worked on security products. It’s a really interesting thing. Yeah, I will say just go for AI that is taking care of your data management, because I know that you feel that the goal, the treasure right now of this generation, is data.
So yeah, just be sure that you’re working with a company that you feel protected by and you feel that you can talk with their support and clarify every question that you can have around how it works and how safe it is, because more than understanding how it works is how safe it is for me or not? I think that’s the main question right now.
Mike Allton: Yeah, for sure. So you’re doing, or your team’s doing long form interviews, webinars, you’ve got the video first approach, you’re pulling it into Pictory, you’re editing it, you’re pulling out all kinds of extra clips.
How are you measuring what actually works? You’ve got all this content now going out to 17 different channels. How are you monitoring it and figuring out that this is successful, this is helping our business?
Lisana Chacón: Okay, I’m going to be super honest, I use Agorapulse. This is not like paid advertising or anything, but honestly, I use the report tool. If you know how to work with a CRM, that really makes your life easier. God, it’s fantastic because in real time my manager can have all the info he needs, and it keeps my work clean, it’s not because, oh, I’m telling you that this is this way. In Pictory, we have a CREDO that is our company’s value, and the CREDO, the D is for data.
We trust that for Pictory, it’s really important to have good reporting, so what I do is I upload everything to Agorapulse and I use the tag feature. So I tag what kind of content I’m presenting, and also I tag a specific thing about the content that says okay, for example, I can use the Agorapulse podcast, or if I’m running a promo,
I don’t know, black Friday, right? I have a tag for Black Friday, and then with Agorapulse, right now, you guys have this thing of understanding which one is the best time of the day to publish something. It saved me a lot of time because in the past I had to take, I don’t know, like two hours to go into all the reports, like two years ago, understand the best timing, and select a timing for every day for the next month, and right now it’s more dynamic.
And I will say that also our NPS, how our users are feeling for me, is the best temperature. Yeah. It’s the best way to make a diagnosis about how people are feeling around our tool. Right now, we are really super user-focused and understanding how the conversation around Pictory is.
I take care of every single message on LinkedIn. Right now you can track that, but in the past it wasn’t possible, but right now you can track impressions on your comments, but I will say that we have a Slack channel where we have okay what’s our customer feedback that’s one of our main Slack channels, and I put there everything, and it’s incredible the way they take in consideration everything that I put there. I think that I represent the users more than having the basics, OKRs, followers, engagement, and interaction.
I think that our main OKR is people, how our users are feeling around Pictory, and how the conversation is around, and if it’s like a conversation over there or not.
So yeah, I use Agorapulse for most of the tracking, but also on a human level because yeah, we are an AI company, but we are really humans, I really like to sit down and reply to every single comment.
Mike Allton: It’s great that you’re using Agorapulse, and for those listening, maybe you’re not familiar with the tool. Most social media management tools allow you to track how your channel is doing, like you can see your LinkedIn channel and get reports in your LinkedIn channel, or you can look at individual posts within LinkedIn.
But when you’re creating content and scheduling it via Agorapulse, you can add what they referred to as a tag, and this is a word; it could be whatever you want it to be. You could decide what you want to measure. Do you want to measure what topics you’re posting about? Do you want to measure which audiences you’re targeting with different posts or specifics about each post?
That’s totally up to you, but you have put those tags on the posts when you publish them, and you can do it retroactively too so you can always go back and change tags for posts if you want to just measure something else, but then that shows up in your reports how those tags were distributed, how the performance of that tagged content appear.
But what’s really awesome, Lis, is how you’re sharing that customer feedback with your team. I loved that. That is such valuable feedback for everybody.
And as you said, it’s a very human thing to do, but it’s something I think a lot of social media managers are not doing, they feel like I don’t know, I don’t want to characterize how they feel, but they’re not doing it, and so their teams don’t know how the product is being received and talked about online. So that’s fantastic.
So as we wrap things up, leads from marketers, they’re excited about this approach, they want to do it, they want to record once and reuse everywhere.
Are there specific resources that you recommend that people start with? What’s the first step that they should take?
Lisana Chacón: I would say the first step is having a good piece of content. This is possible because Pictory, as a company, as a marketing strategy company, we need to have good interviews and take care of good quality videos.
I think that in my case, it’s really important to have a good source of video, and if you don’t, it’s not possible, maybe because of the budget. For example, you can use text-to-video in Pictory, so you can have thousands of mini clips, B-roll images, and assets to create something that looks good. I think that’s important.
Right now, it’s not about quantity; it’s more about quality. And if you have a good source of video, in this case, use a good video and reproduce that video because every time you edit that video, the video kind of lacks quality and all these things, so make sure you have a good piece of content and make sure what you’re putting over there actually brings value to your users.
Right now, you have a lot of tools, and you can play with a lot of things. For example, right now, I don’t know if you have seen the trend of babies that are like a person, like a baby talking. That’s fun. You can use it, but think about, okay, what the baby’s going to say, more like thinking about the baby. Think about what type of content you’re going to put over there, and I think you can use tools like Pictory, like Canva, for example, to play around with templates, brand consistency, something that actually looks good.
I also am really organized, so I will say you need, you’re going to need a CRM to organize your ideas. I don’t know, it could be like, there’s something over there, right? Asana, Notion, but yeah, you can use like CRMs too to plan what you’re going to put over there.
So I will say take time to plan, take time to seek if that’s going to be valuable or not, and then just take care of the editing, about the B-roll, about the captions that, for things like that, you can just Pictory. For scheduling, you can use, for example, Agorapulse, but I will say that right now, as a marketer, we have a lot of tools over there that I think we need to go back to the basics.
I think that we need to keep it simple, go to the basics, and really think about what kind of content you’re putting over there. And then you think about the trend, and then you think about the editing. So that’s something that I always talk about with our users, is take care of what you want to transmit, what you want to talk about, and then with Pictory, you can transform that idea into reality.
But I think that our most valuable asset right now is about our brain and really the empathy about what kind of content you’re going to put over there. Do you want to create content just for creating content or because you want people to receive a message? That’s the main question. Yeah.
Mike Allton: That is fantastic advice. The one thing I’ll add is to go into it with a mindset where you need to test everything. Don’t make any assumptions, ’cause Lis, you made a terrific point earlier about having captions in different places depending on which platform you’re sharing it to, because you’ve determined that’s what your audience is preferring, and that’s what the platform is preferring.
But for folks who don’t know that’s something they need to test, instead of just sharing the same content to every platform and assuming it works everywhere, try some variations. Use a platform like Notion or something else where you’re tracking, okay, this week we did this particular piece of content and we made these modifications, label it, tag it right in Agorapulse so that you know what you’re testing, and you can quickly and easily see, oh yeah, we did this four times across four different weeks in a month and on Facebook it worked great on YouTube it didn’t. Fantastic, filed it away for future reference.
Lis, you’ve been absolutely amazing. This has been such a terrific interview. I know folks are going to have more questions for you. They’re going to have questions about Pictory.
Where should they go to reach out?
Lisana Chacón: You can go to Pictory.ai, our website. Also, you can follow us as Pictory on LinkedIn and PictoryAI on Instagram. Also, you can reach me if you want to know about how marketing works right now in this AI crazy world. That’s cool, so fast world. Yeah, you can reach me through LinkedIn. My name is Lisana Chacón, and I’m really happy to have this time with you, Mike, to understand what your point of view is. I would like to know, Mike, in your opinion, I know that you have a lot of interviews with a lot of interesting people. Which one do you think is your main advice about using AI right now? In our digital content and in this digital world.
Mike Allton: My probably biggest advice when it comes to AI is to make sure that you’re not using AI out of the box without any kind of personalization or customization.
If you open ChatGPT, Gemini, or Claude today, and you ask it to write you a blog post. It will, and it’ll be garbage because it won’t be in your voice, it won’t be targeting your specific audience, it won’t have your brand guidelines or your brand kit as you so ultimately put it already in Pictory.
So that’s one of the big things for me is making sure that I’ve taken the time to customize my AI, give it all the context of who I am, who I’m trying to talk to, how I talk, I guess I’m blessed and have an advantage in which I’ve been blogging for over a decade, so I have like literally a thousand pieces of content that I could feed the AI, not that you’d want to give it that much, but I have plenty of content to give it, to show it exactly how Mike Alton communicates and speaks.
So then, when I want the AI to help me create a draft or outline a piece of content, it knows how to talk, it knows who I’m trying to reach, and who I’m trying to help. And so I think that’s one of the first steps. If you’ve never opened ChatGPT before, then this isn’t your first step. You obviously need some familiarity with the tools, but creating a custom GPT or creating a gem for Gemini, these aren’t hard things to do.
In fact, one of the cool things about AI that’s different from every other tech we’ve ever had is that if you don’t know how to do something. You just ask the tool, you open up ChatGPT, and you say, Hey, I would like to create a custom GPT that helps you talk in my voice. What should I do? What are the steps? And it will walk you through it; it’s not complicated, but if you’ve never done it, it will help you do that.
I appreciate you allowing me to share that final piece of advice. And I want to thank you again so much for being on the show with us today. Of course, friends, that’s all the time we forgot, but we’ll have all the links to Lis and Pictory in the show notes. As always, don’t forget to find the Social Pulse Podcast on Apple. Drop us a review. I’d love to know what you thought of this episode.
What questions didn’t I ask that you wish I had, or who else you’d like to see on a future episode? And please join our exclusive Facebook Social Pulse community. It’s filled with terrific guests and brands like Lis here, as well as literally thousands of other social media professionals in the industry just like you. Until next time.
