Microsoft Ads Liaison Navah Hopkins confirmed that the company’s Ads for Social Impact program, which grants nonprofits ad credits across Microsoft’s ad inventory, is currently on a waitlist.
Why we care. The program gives nonprofits free ad credits to reach audiences across Bing, Outlook, MSN, Microsoft Edge, and even Yahoo and AOL via syndicated partners. With no strict feature requirements, charities can apply the credit to strategies that best fit their goals, while also accessing training and optional AI tools for creative support.
Eligibility: To qualify, nonprofits must be registered 501(c)(3) or equivalent, have a functioning mission-aligned website, and not fall into excluded categories like hospitals, schools, or government entities. Applying is not a guarantee of acceptance and all applications will be reviewed on the merits.
Bottom line. While details around nonprofit support have been murky, Microsoft is reaffirming its commitment to helping charities stretch their marketing budgets and amplify their missions through free ad spend.
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Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.
