YouTube today introduced a new Brand Pulse report that gives advertisers a real-time snapshot of their brand’s total presence across YouTube — from paid ads, to creator collaborations, to user-generated videos.
A holistic view of brand presence. The new report taps multimodal AI to spot every brand mention on YouTube – from logos and product shots to shoutouts in audio or titles. Even a quick name-drop by a creator gets tracked to show your brand’s real reach.
Metrics that connect paid and organic performance. Advertisers can now see how they stack up with metrics like Total Unique Viewers and Share of Watch Time — plus how paid ads boost organic buzz when viewers see both.
Creator influence and authentic engagement. Brand Pulse spotlights how creators and everyday users drive trust and reach – revealing who your real brand advocates are and how their content amplifies your paid efforts.
From insight to action. You can use the insights to boost top-performing organic videos with ads, sync creative across paid and organic, and fine-tune campaigns for better ROI.
Why we care. Measuring the total influence of brand activity on YouTube has long been fragmented – with organic engagement and paid ads often analyzed separately. The report helps advertisers see how creator content and brand ads work together – quantifying the influence of creators and community engagement on campaign ROI.
What’s next. The Brand Pulse Report is available to select advertisers now, with broader access expected in the coming months.
YouTube’s announcement. YouTube’s new report helps brands understand the full value of paid and organic video
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Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.
