Key takeaways ✨Email marketers face numerous challenges in 2025 including low engagement rates, data quality issues, accurately measuring…
Executive Summary Challenge: LARS Group’s newly formed Automation Center of Excellence (CoE) faced critical scaling challenges: poor visibility…
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The abuse of user tracking has not only resulted in less effective marketing. It threatens to jeopardize the…
Every touchpoint in this digital age is a purchase potential, and for brands, it’s essential to know where…