Browsing: brands

What do global giants like Google, Mars, and Levi Strauss have in common with emerging startups? According to Gwen Hammes,…

Building engaging insight communities means creating purposeful, flexible research environments where participants feel heard and valued. On Wednesday, September 10,…

In the evolving performance marketing ecosystem, affiliate marketing has quietly matured into a powerhouse of profitability. No longer just a…

Consumer research services help brands understand how people think, feel, and behave. From product development to ad testing, these insights…

AI in beauty is reshaping China’s market, transforming how products are developed, marketed, and delivered to consumers. The Chinese beauty industry…

What Motivates a First-Time Purchase? Consumers don’t always buy based on brand loyalty. In fact, many are motivated by discovery,…

Selecting the right consumer research company can make or break your brand’s ability to connect with your target audience, adapt…

Balancing retail partnerships, eCommerce and D2C At the IFA Retail Leader Summit, NielsenIQ’s Alexander Dehmel delivered a powerful session tailored…