Browsing: consumer

The majestic landscapes of Himachal Pradesh, a traveler’s paradise of mountains and valleys, have recently faced the devastating force of…

The convergence of social media, live shopping, and affiliate marketing is not only reshaping how consumers discover and engage with…

For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product?…

1. Qualitative Consumer Research What it’s for: Understanding the why: motivations, emotions, behaviours, and attitudes that shape consumer choices. Why…

Consumer research services help brands understand how people think, feel, and behave. From product development to ad testing, these insights…

Selecting the right consumer research company can make or break your brand’s ability to connect with your target audience, adapt…

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A strategic blueprint for consumer technology retailers in 2025 In today’s retail landscape, consumer technology retailers face a pivotal challenge:…

Balancing retail partnerships, eCommerce and D2C At the IFA Retail Leader Summit, NielsenIQ’s Alexander Dehmel delivered a powerful session tailored…