Browsing: GA4

With the sunset announcement of the Universal Analytics service, it certainly does seem like a waste of time to write…

This is a guest post – the first one in a long time! The foreword and summary are written by…

In this article, I’ll try to clarify the understandably murky Measurement Protocol functionality in Google Analytics 4. Measurement Protocol is…

While Measurement Protocol for GA4 is still rather, well, rough, it can be used to augment existing collection quite nicely.…

One of the big pain points in configuring Google Analytics 4 through Google Tag Manager has been the difficulty of…

I am fortunate to share another guest post by Arben Kqiku, Digital Analyst at Assura. Last time, Arben graced this…

Marketers and data analysts are always searching for ways to optimize advertising efforts and enhance campaign performance, especially when considering…

There are two new custom templates available in server-side Google Tag Manager. These templates have been designed to facilitate Piwik…

Are you struggling to see what visitors are reading on your site? Understanding how users interact with your content is…

One of the most popular use cases for server-side Google Tag Manager, often shared on this blog, too, is to…