Browsing: GTMTips

Server-side Google Tag Manager has an excellent Preview mode, which lets you inspect incoming requests, monitor the event data object,…

With certain types of HTTP requests, the web browser might first dispatch a request with the OPTIONS method, also known…

With the sunset announcement of the Universal Analytics service, it certainly does seem like a waste of time to write…

Server-side tagging is all about control. Being able to intercept, modify, and even block requests as they come in before…

The FPID cookie is what server-side Google Tag Manager would prefer to use for your Google Analytics 4 tracking. It’s…

This will be a quick tip, but it’s here to correct my previous statements in the comments section of different…

If you’re using server-side Google Tag Manager, Google (Advanced) Consent Mode and you’re collecting hits to Google Analytics 4, you…

There are many reasons why you might want to duplicate your tags (or triggers, or variables, or templates) in Google…

One of the most popular use cases for server-side Google Tag Manager, often shared on this blog, too, is to…

On June 30, 2025, Google announced that they are consolidating how Google’s script libraries for the web (e.g. gtm.js and…