Browsing: Metrics

Clicks are down, and if you’re working in SEO right now, you’re probably stuck trying to explain to your stakeholders…

Earlier this year, I collaborated with Waqas Sheikh (of Waqas’s Musings) to write an essay on Demystifying Platform Product Management.…

What do global giants like Google, Mars, and Levi Strauss have in common with emerging startups? According to Gwen Hammes,…

If a conversation is occurring about Data and Analytics, chances are high that it is about Metrics. About how abhorrent…

When you think of social media analytics, you probably think of Facebook or Instagram. Maybe even X. But if you operate…

Across every layer of the company, business people get too much data. Hunting expeditions are launched to locate what’s relevant…

Have you ever found yourself looking at an email campaign report, but the numbers didn’t add up? For example, the…