Browsing: Research

Earlier this month, Touchstone Research’s COO and Security Officer, Travis Santa, joined a panel of industry leaders for the Insight…

Market Research Online Communities, or MROCs, have been around for some time, but their implementation has changed dramatically with the…

  In the fast-paced world of market research, testing creative assets – such as logos, campaigns, and advertisements – is…

A “difficult-to-reach” audience is one that, by virtue of its specificity, authority level, scarcity, or privacy, is not easily found…

This press release originally appeared online. Key points: While there is wide agreement that student engagement plays a vital role…

2. Quantitative Research What it’s for: Measuring opinions at scale, validating hypotheses, and providing statistically reliable evidence. What you should…

Real People. Real Insights. AI-Enhanced Intelligence For over a decade, GeoPoll has supported development agencies, governments, researchers, media houses, and…

1. Qualitative Consumer Research What it’s for: Understanding the why: motivations, emotions, behaviours, and attitudes that shape consumer choices. Why…

Introduction In the early 1980s and throughout that decade, the evidence-based medicine (EBM) movement appeared and gained momentum. Largely the…

In today’s fast-paced market research landscape, delivering high-quality insights quickly is more important than ever. To meet this demand, research…