Analytics & Optimization #GTMTips: Prevent SGTM From Setting The FPID CookieBy adminSeptember 22, 20250 The FPID cookie is what server-side Google Tag Manager would prefer to use for your Google Analytics 4 tracking. It’s…
Analytics & Optimization #GTMTips: Automatic Page View Hits In SGTM After Consent GrantedBy adminSeptember 22, 20250 If you’re using server-side Google Tag Manager, Google (Advanced) Consent Mode and you’re collecting hits to Google Analytics 4, you…
Analytics & Optimization Cookie Access With Shopify Checkout And SGTMBy adminSeptember 21, 20250 In this guide, I’ll show you how to add first-party cookie values client-side, which your server-side Google Tag Manager processes…
Analytics & Optimization #GTMTips: SGTM Fetches GA4 Configurations AutomaticallyBy adminSeptember 21, 20250 One of the most popular use cases for server-side Google Tag Manager, often shared on this blog, too, is to…
