Case Studies & Trends Understanding Customer Price Sensitivity to Validate or Inform Pricing StrategyBy adminSeptember 21, 20250 By Ken Donaven, Partner Price Sensitivity research explores how customer demand or willingness to purchase shifts in response to changes…
Strategy & Planning Nike vs. Adidas | Business Strategy HubBy adminSeptember 20, 20250 Nike and Adidas are the world’s largest sportswear brands. Both became global athletic shoe and apparel giants by focusing on…
Strategy & Planning The AI Cold War – The Strategy StoryBy adminSeptember 20, 20250 Authors: Dr. Jinal Shah Co-Author: Nandan Sanghvi There is nothing more terrifying than an enemy who strikes without warning, vanishing…
Strategy & Planning What Is Strategy? | Strategic Thinking InstituteBy adminSeptember 20, 20250 *Note: Following is an excerpt from my newest book, STRATEGIC: The Skill to Set Direction, Create Advantage, and Achieve Executive…
Case Studies & Trends Omnichannel retail for consumer technology brands: Shaping strategy in a fragmented shopping landscapeBy adminSeptember 20, 20250 Balancing retail partnerships, eCommerce and D2C At the IFA Retail Leader Summit, NielsenIQ’s Alexander Dehmel delivered a powerful session tailored…
