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  In the fast-paced world of market research, testing creative assets – such as logos, campaigns, and advertisements – is…

Reading Time: 9 minutesSince its adoption in the early days of business, email has been an advertising staple. However, too…

Are you planning to write a PhD dissertation that is based on peer-reviewed publications? If so, consider these 5 tips…

It’s very hard to hire the right person for a job if you don’t actually know what that job will…

Data is the lifeblood of email marketing. Your subscribers trust you with personal information, and safeguarding that data isn’t just…

Did you know that 70% of Instagram users have discovered new accounts through the Explore page? Yet, most of these…

If you are a student who is about to finish his academic journey or if you are on the last…

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Using AI is part of many companies’ strategies, but most still lack practical implementations or experience. In this article, we’ll…

Persuasion lies at the heart of marketing. For all your hard skills as a marketer, for all your number-crunching and…