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This is a guest post by Sebastian Pospischil, Evangelist Digital Analytics at TRKKN. All credit for the solution goes to…

In today’s fast-moving media world, your brand can make headlines without you even realizing it. Imagine this: Zara was mentioned…

Reading Time: 11 minutesTracking email marketing KPIs is essential to any successful marketing campaign, regardless of business type or industry.…

Gone are the days when monitoring social mentions was just a nice-to-have. In 2025, knowing who talks about your brand…

Now you can track Instagram Follows from your ads. Where can you find it? And does it matter? Follow…

Workforce management (WFM) is no longer just about keeping operations running. When executed with the right tools, it becomes a…

Have you ever wondered how to track button clicks in Google Tag Manager? Every “Sign Up,” “Buy Now,” or “Download”…