Strategy & Planning Do I Really Need to Trust My Banana? What Most Marketers Get Wrong About “Trust”By adminSeptember 23, 20250 Marketers love talking about trust. We toss around phrases like “authenticity,” “emotional resonance,” and “earning customer loyalty” as if every…
Strategy & Planning Why Most Startup Founders Are Playing The Wrong GameBy adminSeptember 23, 20250 Every founder knows the moment. You’re pitching to investors, and they lean back with that look—the one that says you’re…
