We analyzed our Brand Radar database of 9.6 million ChatGPT queries to find the most visible, pitch-worthy publishers in ChatGPT responses.
Pitching these outlets means your brand gets in front of readers, circulates on social media, ranks in search, and now resurfaces in AI.
The top 50 PR pitching opportunities in ChatGPT
Below are the top 50 most-cited publisher and editorial sites in ChatGPT that accept PR pitches.
If ChatGPT is regularly citing a site, it’s a signal that the content is trusted, authoritative, and likely to keep surfacing in future responses.
Reaching a publisher’s human readership is already hugely valuable, but now that same media coverage can boost your odds of appearing in AI answers at scale.
DomainTotal ResponsesParent Company1www.forbes.com52,764Integrated Whale Media Investments2www.businessinsider.com41,387Axel Springer SE3www.thespruce.com39,545People Inc4nypost.com32,152News Corp5www.bhg.com31,392People Inc6www.wired.com31,252Condé Nast7people.com31,190People Inc8www.techradar.com30,975Future plc9www.tomsguide.com29,349Future plc10www.realsimple.com28,235People Inc11www.verywellhealth.com27,396People Inc12www.thesun.co.uk26,232News Corp13www.southernliving.com25,603People Inc14www.healthline.com25,080Red Ventures15www.theguardian.com23,625Guardian Media Group16www.vogue.com22,871Condé Nast17www.prnewswire.com22,097Cision Ltd.18www.motortrend.com20,795Hearst Communications19www.foodandwine.com20,752People Inc.20www.the-sun.com20,094News Corp21www.caranddriver.com19,809Hearst Communications22time.com19,619Time USA, LLC23www.gq.com19,582Condé Nast24www.byrdie.com19,336People Inc25www.glamour.com18,847Condé Nast26www.instyle.com18,604People Inc27apnews.com18,454Associated Press28www.theverge.com18,382Vox Media29www.allrecipes.com18,230People Inc30www.allure.com16,852Condé Nast31www.webmd.com16,557Internet Brands32www.self.com15,681People Inc33www.architecturaldigest.com15,251Condé Nast34www.whowhatwear.com15,168Future plc35www.lifewire.com14,526People Inc36www.bobvila.com14,246Recurrent Ventures37www.health.com14,228People Inc38www.washingtonpost.com13,714Nash Holdings LLC39www.eatingwell.com13,665People Inc40www.goodhousekeeping.com13,596Hearst Communications41www.thetimes.co.uk13,425News Corp42timesofindia.indiatimes.com13,302The Times Group43www.homesandgardens.com13,133Future plc44www.cnbc.com12,822Comcast45www.bankrate.com12,705Red Ventures46cars.usnews.com12,290U.S. News & World Report47www.thespruceeats.com11,876People Inc48www.slashgear.com11,832Static Media49www.tastingtable.com11,832Static Media50www.parents.com10,141People Inc
When we looked at the parent companies behind these publishers, one name kept coming up: People Inc.
In all, 16 of the top 50 most AI-cited, pitchable publications came from People Inc—including The Spruce, In Style, and Health.com.
Condé Nast publications also showed up multiple times (e.g. Wired, Vogue, GQ).
Here’s what this data means for anyone looking to turn ChatGPT citations into PR opportunities:
- AI comes with big PR Potential: Out of the top 100 most cited domains in ChatGPT, 54% are open to receiving pitches. There’s considerable opportunity to work your brand into AI answers by pitching for mentions on these sites. According to our own research, brand mentions correlate strongly with AI visibility.
- Prioritize high-visibility outlets. Forbes, Business Insider, and The Spruce consistently rank among the most-cited domains in ChatGPT responses, making them prime targets for PR pitching if your goal is to be mentioned in AI answers.
- Don’t overlook vertical specialists. Vertical-specific sites like Car and Driver and Architectural Digest also appear frequently, showing that industry-focused publications can still deliver strong AI visibility.
- Make the most of all PR channels. A handful of domains on this list don’t explicitly accept PR pitches, but they’re still worth mentioning because they provide PR visibility in other ways—for example, PR Newswire syndicates press releases, while WebMD pays select medical professionals to contribute content that may reference their brand.
- Look at parent company clusters. As the pie chart shows, a significant share of PR opportunities come from just a few parent companies like People Inc. and Condé Nast. Targeting these groups may multiply your chances of PR and AI visibility, since family-owned publishers are known to syndicate content across their titles.
I exported and scoured through the top 1000 domains cited in ChatGPT conversations, using Ahrefs Brand Radar.
To understand whether the site was open to receiving pitches, I did one of two things:
1. Performed an “according to” site search in Google
I performed a Google site search for the words “According to” to get an idea of whether a publisher had accepted pitches from brands in the past.
Obviously not every instance of the phrase “According to” gives way to a PR mention.
But, generally speaking, if a publisher does reference an external source, this is a good catch-all term to spot those mentions.
I only included instances where brands had been mentioned. If the publication cited universities or research bodies–not brands–I left them out.
2. Checked for evidence on the publisher’s site
If things were still a bit unclear, I looked for confirmation of pitch acceptance on the site’s media, editorial, and contact pages.
How to find PR opportunities in your own niche
While it’s smart to target media outlets that dominate in citation volume, what matters even more is getting coverage on trusted domains that are relevant to your audience and your niche.
AI systems prioritize contextually relevant information, so being featured on an industry-appropriate site can carry more weight than appearing in a high-volume but less relevant publication.
Here are two ways you can find PR opportunities that are both highly visible and highly relevant.
1. Find publishers citing your competitors
Find the publications that routinely mention your competitors but not you.
Just head to Ahrefs Brand Radar, navigate to the “Cited domains” report, then configure filters to find AI queries and responses that contain your competitor, but don’t contain your brand.
In return, you’ll get a list of domains/publishers responsible for your competitor’s branded AI mentions.
In this example, I’ve focused on Asana and Clickup.
Asana is cited 33.8K times across all AI surfaces…
While Clickup is cited 14.8K times…
If Clickup is aiming for more AI visibility (because, who isn’t?) they may want to pitch major publications like Tech Radar, Forbes, The Guardian, Lifewire, and Wired…
Together, these publications generate 800+ AI mentions for Asana.
Tracking who promotes your competitors—and how that shows up in AI—is a great way to find new pitching leads.
2. Find publishers cited in topically-relevant AI responses
Ahrefs Brand Radar now shows you the overarching topics you’re visible for in AI…
You can find PR opportunities from the publishers cited alongside those target topics.
For example, here are all the major press sites being referenced in ChatGPT alongside the topic of AI…
If you want to tie your brand to the topic of AI, Tech Radar is the go-to publisher to pitch.
Wrapping up
The shift from link building to AI visibility changes how and where you pitch.
Having a list of the most-cited ChatGPT publishers is a strong starting point, but the real opportunity is in the overlap: outlets that are visible and relevant to your niche.
If you pitch where your topics and competitors already get coverage, you’ll give yourself the best shot at appearing in AI results.
