Lee-Ann Johnstone – Founder of Affiverse
After eleven episodes dissecting partnership dynamics from every conceivable angle, this season finale doesn’t just recap – it crystallises the precise tactical moves separating forgettable affiliate relationships from decade-spanning strategic alliances.
Industry veterans have shared frameworks that actually work in the trenches, not theoretical models that collapse under real-world pressure. Their insights reveal how data transparency reshapes power dynamics, why treating affiliates as vendors guarantees eventual churn, and the micro-moments that compound into sustainable competitive advantage.