Why bother with TikTok analytics tools? When Jet2’s cheerful jingle “Nothing beats a Jet2 holiday” unexpectedly took off on TikTok, the results were massive. In just 30 days, the campaign sparked 5.8 million social media reactions, 224k comments, and 1.5 million shares. Even better? 92% of TikTok mentions using the jingle were positive.
But behind that viral moment was something less visible: analytics. These tools are what help brands spot what’s working, when to amplify it, and how to ride the momentum before it fades.
When a campaign like Jet2’s takes off, TikTok analytics tools become a marketer’s best friend.
So… how do they work? And which ones are worth your time?
Below, I break down the best TikTok analytics platforms to help you track, measure, and optimize your next viral moment.
Quick Summary:
– Are TikTok analytics tools helpful?
Yes, they can be beneficial for various companies, from small businesses to enterprises. They can reveal which content types resonate most and help track competitors and industry benchmarks.
– Are TikTok’s internal analytics enough?
Depends on your needs. The best TikTok analytics tool will be tailored to your goals. TikTok Studio offers advanced analysis regarding your target audience, profile performance, and trends on the platform. However, it provides raw numbers, not insights, and is limited to your own account only.
Before we dive in – keep in mind that social media analytics tools evolve fast (just as TikTok itself).
💡I curated the list below using the following schema:
- Checked the currently available tools and their reviews on platforms like G2, Capterra, and Trustpilot.
- Analyzed Reddit threads and users’ opinions about TikTok analytics tools.
- Deepened the research by analyzing TikTok gurus’ profiles on LinkedIn and their recommendations.
All to make the list as accurate and helpful as possible!
Top TikTok analytics tools [updated in October 2025]:
01 Brand24
Brand24 is a social media monitoring tool that provides robust TikTok analytics.
With this tool, you can monitor your brand’s mentions, analyze social media data, get hashtag analytics data, and track the performance of your TikTok campaigns and hashtags.
The tool will also help you discover trending TikTok hashtags and influencers. Thanks to email reports and storm alerts, you will be up to date with your brand reputation.
Analyze your TikTok account, competitors, and hashtags!
Brand24 provides key metrics such as:
- The number of mentions
- Sentiment analysis
- The share of voice
- TikTok account reach
- Impressions
Plus, it offers an advanced AI analysis and reporting, which makes the analysis way more efficient.
TikTok mentions example.
How can it help you grow your TikTok account?
- Identify popular trends
You can monitor hashtags and keywords related to your brand or industry on TikTok. It can help you identify popular trends and topics you can leverage in your TikTok marketing strategy. - Monitor brand mentions
It allows you to monitor brand TikTok mentions and other social media platforms. It will enable you to track what people say about your brand on TikTok (beyond your own profile) and respond to any negative comments or feedback on time. - Comprehensive reporting
You can generate reports on TikTok brand mentions, reach, sentiment, and engagement. These insights give you a clear view of your TikTok visibility and help prove ROI to stakeholders. - Hashtag tracking and analysis
It collects data on all posts that use these hashtags. It will help you measure the results of your hashtag campaigns. - Measure campaign impact
You can track the influence of your TikTok marketing campaigns in real time. It can help you understand which campaigns drive the most engagement and ROI.
02 Internal TikTok analytics
Native TikTok analytics is called “TikTok Studio” and is a feature available to users with a TikTok Business account.
This tool provides insights and metrics on your own TikTok performance and some target audience analytics.
TikTok’s internal analytics is quite powerful!
Here’s what you can track:
- Key metrics: video views, profile views, likes, comments, unique viewers, shares, reach, engagement
- TikTok data analytics: total play time, average watch time, watched full videos, new followers, total viewers, their gender, age, and location,
- Trending videos: Top 9 videos with the fastest growth in the past 7 days,
- Followers: audience demographics, total followers, net followers, lost followers, most active times, and audience insights, reached audience, engaged audience,
- Live analytics: statistics on your latest live, viewer ranking, and replays.
But how to access TikTok analytics creator tools?
Here’s a short internal TikTok analytics guide:
- Switch to a TikTok Business account.
To access internal TikTok analytics, you must upgrade your personal account to a business account. This is a free feature available to all TikTok users. - Access analytics dashboard.
Once you have a TikTok Business account, you can access your analytics dashboard. You will find it in Creator tools and Business Suite. - Review your TikTok metrics.
Use the analytics dashboard to review your TikTok metrics. You can see how well your content performs, which videos get the most views, and who your audience is. You can also see the metrics I listed above. - Monitor your progress.
Use the analytics dashboard to monitor your TikTok progress over time. You can see how your performance changes weekly and track your progress toward your social media goals. - Optimize your content.
Based on the insights you gather from your analytics, optimize your TikTok content to improve engagement and reach. You can test different types of content, experiment with different hashtags, and post at various times to see what works best for your audience.
In summary, internal TikTok analytics provides users with valuable insights into their TikTok performance, allowing them to optimize their content and social media strategy.
03 Pentos
Pentos is a tool that analyzes TikTok trends and measures account performance. The tool tracks hashtags, users, songs, topics, and trends.
It will help to keep an eye on competitors and measure progress over time.
Overall, Pentos will help you gain valuable insights into your TikTok performance and optimize your social media strategy accordingly.
Key features:
How can Pentos help you grow your TikTok account?
- Identify popular trends
Pentos lets you monitor trending hashtags, songs, and challenges on TikTok. By spotting what’s gaining traction, you can adapt your content to match the latest trends. - Analyze TikTok performance
Pentos provides detailed analytics on your TikTok videos and profile growth. You’ll see how followers, views, likes, and engagement evolve over time. - Hashtag tracking and analysis
The tool tracks the performance of hashtags across TikTok and collects data on posts using them.
04 Socialinsider
Socialinsider is a comprehensive social media analytics tool that provides insights into social media performance across various platforms, including TikTok.
With Socialinsider, you can monitor TikTok accounts, track competitors, and analyze social media campaigns.
In terms of TikTok analytics, Socialinsider tracks several key metrics, such as engagement rate, video views, and follower growth.
Thanks to historical data, you can detect drops or spikes in video views or engagement.
Key features:
- Tiktok profile analytics
- TikTok video analytics
- Campaigns tracking
How can Socialinsider help you grow your TikTok account?
- Competitor benchmarking
Socialinsider lets you analyze how your TikTok account compares to competitors in your industry. You can see their posting frequency, engagement rates, and growth strategies. - Cross-platform analytics
Unlike TikTok-only tools, Socialinsider provides insights across multiple social networks. - Custom reporting
With white-label and automated reporting features, you can build professional reports tailored to your team or clients.
05 Sprout Social
Sprout Social is a social media tool that includes TikTok analytics among its features.
With Sprout Social, you can track and analyze your TikTok performance.
You can also use Sprout Social to schedule and publish TikTok posts and respond to comments and messages.
Sprout Social can help you manage and optimize your strategy across different platforms, including TikTok.
Key features:
- TikTok management
- Content calendar
- TikTok-specific metrics
How can Sprout Social help you grow your TikTok account?
- Unified social management
Sprout Social integrates TikTok with all your other social channels, so you can plan, schedule, and publish TikTok videos directly from one dashboard. - Engagement management
The platform centralizes TikTok comments and interactions into a single inbox. This makes it easier to respond quickly and build community. - Advanced analytics
Sprout Social provides detailed TikTok analytics, including audience growth, video engagement, and content trends over time.
06 Sotrender
Sotrender is a comprehensive social media analytics solution that covers all major platforms, including Instagram, Facebook, LinkedIn, and TikTok.
In addition to tracking your own performance, Sotrender enables users to generate quick, professional reports and monitor competitors with ease.
When it comes to TikTok, Sotrender offers in-depth analytics with a strong focus on content performance.
Unique metrics and features like Content Performance provide actionable insights into what works, who your audience is, and which posts drive the most engagement — empowering brands to refine their strategy and maximize visibility on the platform.
Key features:
- Performance tracking
- Content analysis
- Recurring and custom reports
How can Sotrender help you grow your TikTok account?
- Comprehensive TikTok analytics
Sotrender provides detailed insights into your TikTok account performance, from video views and follower growth to engagement rates and audience activity. - Competitor analysis
You can compare your TikTok performance against competitors. Sotrender shows you how often they post, what type of content they publish, and how audiences engage with them. - AI-powered insights
Sotrender uses AI to highlight key takeaways from your data, saving you time on manual analysis.
07 Keyhole
Yes, Keyhole provides TikTok analytics to help you understand your audience, but it is available only in the most expensive Agency plan.
With Keyhole, a social media tool, managers can track hashtags, profiles, and keywords on TikTok. The tool describes recommendations for increasing video views, likes, and comments.
Also, it will tell you how often your TikTok videos gain likes and comments. If you are into influencer marketing, Keyhole will help you identify relevant content creators to cooperate with.
Key features;
- Profile analytics
- Influencer tracking
- Recommendations to increase engagement
How can Keyhole help you grow your TikTok account?
- Hashtag and trend tracking
Keyhole specializes in real-time hashtag analytics. For TikTok, this means you can monitor trending hashtags, measure their performance, and discover which ones are driving conversations. - Influencer tracking
The platform helps you identify TikTok influencers relevant to your brand and track their performance.
Analyze your TikTok account, competitors, and hashtags!
08 HypeAuditor
HypeAuditor is a marketing platform that analyzes TikTok influencers and provides key statistics. The tool presents insights into audience demographics, engagement, videos, and hashtags.
What’s interesting, HypeAuditor has its own AI-powered Account Quality Score that helps pick authentic and effective creators for campaigns. Plus, thanks to historical data, you can observe the profile’s audience growth.
Key features:
- Account Quality Score
- Followers growth analysis
- TikTok Analytics reports
How can HypeAuditor help you grow your TikTok account?
- Influencer discovery
HypeAuditor has one of the largest influencer databases, making it easy to find TikTok creators who align with your brand. - Audience authenticity checks
One of HypeAuditor’s strongest features is fraud detection. It analyzes TikTok influencer profiles for fake followers, engagement pods, or suspicious activity. - Influencer campaign management
You can plan, launch, and track TikTok influencer campaigns directly in HypeAuditor.
09 MaveKite
MaveKite is a TikTok engagement calculator that offers some of its features for free. So, social media managers can quickly check the average engagement rate of any TikTok profile, hashtag, music, or video.
In my opinion, it is a great tool to check competitors’ or influencers’ performance. It will also show you basic statistics, such as likes, comments, plays, and shares.
Key features:
- Average engagement rate
- Posts performance
- Most liked posts
How can MaveKite help you grow your TikTok account?
- AI-driven video insights
MaveKite analyzes TikTok videos with the help of AI, giving you deep insights into what makes content engaging. - Content recommendations
Based on performance data, MaveKite suggests what type of content you should post next. It can guide you on video themes, posting times, and formats that are most likely to resonate with your target audience.
10 Rival IQ
Rival IQ is a social media analytics tool that monitors and analyzes social media performance, including on TikTok.
The tool provides a range of features and insights that can help users understand their audience, measure their engagement, and track their competitors.
With Rival IQ, you can monitor their TikTok account’s growth and engagement rate over time and track their top-performing videos.
What’s interesting, the tool provides advanced competitor analysis that is available for free. You can generate a free report with insights about their engagement, top-performing content, activity, and audience.
How can Rival IQ help you grow your TikTok account?
- Competitor benchmarking
Rival IQ is built for competitive analysis. On TikTok, it lets you see how your account stacks up against direct competitors in terms of engagement rates, follower growth, posting frequency, and content performance. - Industry benchmarks
The tool provides benchmark data across industries, so you can understand what “good” looks like for TikTok in your niche.
Analyze your TikTok account, competitors, and hashtags!
How can TikTok analytics tools help reach a broader audience?
Right now, TikTok seems to be the platform where getting the broadest social media reach is the easiest.
Just look at the numbers below.
One single video got 697k views and over 73k shares!
The number of interactions and views is impressive!
In addition, the number of TikTok users continues to grow. According to Statista.com, there are now 1.36 billion of active TikTok users
That’s why more and more brands appear on TikTok, which means a battle for user attention.
B|old statement – running a TikTok account is easy.
You upload a video that matches current trends. And if the video goes viral, thousands of users will see it.
So, why would you look for ideas to get better results?
Well, maybe cause it’s actually much more complicated.
The virality of a post depends on various factors, including:
- Quality of the content,
- Relevance of the content to current trends or events,
- Timing of uploading the video,
- Audience’s reception of the post.
And that’s just a few of them.
So, to develop your account, you must keep an eye on analytics.
TikTok analytics tools can help you identify trending topics and hashtags that are popular among your target audience.
How?
- By creating content relevant to these trends, you can increase your chances of reaching a wider audience.
- Tools can help you analyze the engagement rates of your content, such as likes, comments, and shares. Knowledge of which posts perform well and why is crucial.
- They will also help you identify the best time to post your content and the most effective posting frequency.
Optimizing your content delivery can increase your chances of reaching your followers.
Also, tools can monitor competitors on the platform.
By using analytics tools, you can look at the content that’s been performing well for competitors, identify influencers collaborating with them, understand their target audience, track changes in user behavior, and more.
And as we all know, TikTok is about trends and virals.
Can you track trends on TikTok?
Yes, you can track trends inside the TikTok app, but it’s time-consuming. Many tools can help you with that by tracking trending hashtags and virals.
Tools provide more comprehensive TikTok metrics than embedded analytics tools on the platform, such as:
- Engagement
- Follower growth
- Sentiment analysis
- Share of voice
- Volume of mentions
- Audience demographics
- and many more.
Those key metrics will help you better understand the content’s performance and the audience’s behavior.
With analytics tools, measuring TikTok campaigns’ effectiveness is much easier.
They will show you valuable insights and data. Tools can identify the most popular types of content, best-performing posts, most engaging users, etc.
Conclusion
Internal TikTok analytics is a great source of data. It gives social media managers a lot of valuable insights.
But while running social media marketing for your brand, it might not be enough. It doesn’t allow you to track campaigns, mentions, competitors, or hashtags.
Also, it won’t tell you whether followers perceive your profile positively or negatively.
So, which analytics tools do you need apart from internal TikTok analysis? Consider these 3 types of tools:
- Social media monitoring tools, such as Brand24 or SproutSocial. Monitoring of mentions will show you what content resonates with your audience. Also, the tool provides sentiment and competitor analysis, tracks hashtags, campaigns, and mentions.
- Competitor analysis tools, such as Rival IQ. Tracking your competitors can be a huge advantage. It will show you what music, trends, and challenges they use.
- Trends tracking tools, such as Pentos. Trends are essential on TikTok. They can boost accounts immediately. You need more than basic analytics to track and use trends effectively.
Start experimenting with different social media monitoring tools today. Discover the benefits they can bring to your TikTok marketing efforts. Start a free trial!
