Recently, Ferrara Candy kicked off a new multi-year partnership with U.S. Soccer.
The candy company, home to Nerds, Trolli, SweeTarts, and more, is now the official candy partner of U.S. Soccer, with the deal accounting for both the men’s and women’s national teams.
The partnership, which comes ahead of the 2026 FIFA Men’s World Cup and the 2028 Olympic Games in Los Angeles, includes co-branded creative campaigns, limited-edition products, on-site stadium activations, sampling programs, and community engagement events.
With the deal, Ferrara continues to make a push for visibility in premier sports events. Earlier this year, the company debuted its latest Nerds Super Bowl ad, appearing in the Big Game for the second year in a row.
