Posted by Chad S. White on August 11, 2025
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When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible.
Here are nine best practices to follow:
- Send welcomes immediately.
- Use a marketing-appropriate sender name.
- Use a high-value call-to-action.
- Keep your copy and design focused.
- Use a welcome email series.
- Send different welcomes based on acquisition source.
- Craft user-friendly welcomes.
- QA and optimize your welcomes often.
- Seasonally update your welcomes.
For a full discussion of each of those recommendations…
