AI can be your brand’s biggest fan. But it needs to know you exist!
AIO is the seductive fragrance you want to spritz around to get ChatGPT to Love You
When we scroll Instagram or type in a search on a browser, algorithms make decisions – not exactly news.
But what is worth considering is where all these scrolls and searches are taking place.
From ChatGPT suggesting skincare swaps, to a voice assistant planning your weekly schedule, AI is shaping what gets seen, what gets said, and what gets sold. Understanding this element of your digital marketing equation is crucial. While Google and other search engines are incorporating AI mode and summarized answers at the top of searches, many of us are turning to other technologies to get the answers we need.
Over the next 12 months, ChatGPT and other AI tools like Perplexity and Claude are expected to continue their rapid growth in the U.S., with AI-generated search queries potentially making up over 10% of desktop search traffic by mid-2026—up from just 5.6% today.
ChatGPT alone already processes 330 million daily prompts from U.S. users and is projected to expand even further as OpenAI aims for 1 billion global users by year’s end.
Meanwhile, Google remains dominant, handling the vast majority of the 14 billion daily global searches, but its grip is loosening slightly as AI Overviews now appear in 20–25% of U.S. searches and are expected to reach 30%+ soon.
While traditional search traffic may shrink by as much as 25% by 2026, total search consumption (including AI-powered queries) is actually increasing – meaning brands that want to stay visible need to optimize for both traditional SEO and AI-driven discovery.
The upshot is that in the future, if your brand isn’t showing up when AI tools talk, recommend, or summarize… you’re going to have a huge visibility problem. Large scale brands like Flamingo Estate, Otherland, and Boy Smells are already playing in the AI arena.
That’s where a forward thinking AIO, (or Artificial Intelligence Optimization) strategy comes in. Think of it as the lovechild of SEO, PR, and digital hygiene. AIO helps your brand be the preferred recommendation by the systems that now act as everyone’s virtual concierge.
Let’s break it down.
AIO = A holistic strategy for making sure your brand, content, and presence are fully visible, accurate, and favored across all AI-powered platforms.
Goal: AIO ensures your brand is visible, understandable, and favorable to AI systems. It’s about training the machines to say the right thing when someone asks about your product, service, or category.
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ChatGPT, Perplexity, Gemini, and Claude all say your brand when asked for recs
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You rank in generative search results across Google SGE and Bing
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AI-generated blog drafts, trip planners, or product roundups include your name organically
Tools & tactics:
A great AIO strategy goes beyond traditional SEO by blending search engine tactics with credibility-building (like earned PR placements in top notch media) and technical clarity (like schema markup). To optimize for AI, your brand needs consistent messaging across the web, high-quality PR mentions from trusted sources, and content that clearly answers questions in natural, human language. AI tools index and summarize your brand’s website, then comparing with others, and recommend based on what they find. For optimal results you want to be the brand they confidently suggest.
To win in this new landscape, you must train the machines: structure your content, speak with authority, and monitor how AI tools describe your brand, then tweak accordingly.
Think of AIO as your insurance policy for future visibility: it helps your brand show up not just when someone searches, but when AI platforms are deciding what (and who) to recommend.
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Combine SEO + AEO + GEO (it’s a blend, not a silo)
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Ensure brand info is consistent across all digital mentions
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Earn media placements in trusted outlets
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Monitor and adjust how AI tools describe your brand
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Use structured data to help AIs parse your content accurately
AIO is essential for:
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Brands that want to future-proof visibility
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Consumer-facing companies
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Thought leaders, publicists, and PR teams who want to shape perception and presence
✅ Bottom line:
AIO is the umbrella strategy for the AI age. It’s about being found, and being preferred by algorithms that guide decisions, not just search queries.
Related:
GEO isn’t about geolocating, but it is about putting your brand and products on the.
What Is AIO? Here’s a Quick Look at the Future of Brand Visibility in the Age of AI.
How PR Powers AEO: The New Era of AI-Driven Brand Discovery
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