By Sean Tinney September 17, 2025
You know that frustrating moment when a subscriber clicks your “buy now” button but doesn’t complete the purchase, and your automation just… stops? Or when you’re sending the same generic follow-up sequence to everyone, even though your customers have completely different needs and interests?
Those days are over. AWeber’s new Workflows feature transforms how you connect with your audience by letting you create personalized subscriber journeys that actually respond to what people do (or don’t do).
What’s New: Email Automation That Thinks
Workflows is AWeber’s completely redesigned automation system that replaces the old Campaigns feature. Here’s what makes it powerful:
Conditional Split Paths: Your subscribers can now take different routes based on subscriber behavior. Did someone click your product link? Send them a special offer. Didn’t open your last email? Try a different subject line approach.
Card-Based Visual Builder: Our new visual builder uses simple, intuitive actions. Each card handles a specific action—triggers, delays, messages, conditions, and even RSS feeds for automatic content distribution.
Smart Timezone Management: Choose a default timezone for each workflow, and all subscribers will follow that schedule consistently. No more mixed timezones causing confusion. Wait times always display the timezone abbreviation so you know exactly when emails will send.
Email Performance Previews: See how each email in your sequence is performing right in the builder. No more switching between screens to find your winners and losers.
Advanced Navigation Tools: Color-coded minimap, search functionality, and jump-to-top buttons make managing complex automations actually manageable.
Workflow Templates: Start with proven templates for common scenarios instead of building from scratch.
How This Changes Your Business
Before Workflows: Sarah runs an online course business. When each subscriber downloads her free guide, they all get the same 5-email sequence promoting her course.
After Workflows: Sarah creates split paths. Engaged subscribers who click multiple links get an exclusive discount offer. Those who don’t engage get helpful tips and success stories instead.
Here’s how different businesses are using Workflows:
E-commerce Sellers: Create product recommendation sequences that automatically suggest related items based on what customers actually bought. One path for skincare buyers, another for makeup enthusiasts.
Content Creators: Set up RSS-triggered workflows that automatically email subscribers when you publish new blog posts or YouTube videos. Engaged readers get bonus content, while others receive a gentle “did you see this?” follow-up.
Event Organizers: Build confirmation and reminder sequences that adapt based on RSVP status. Confirmed attendees get prep materials and logistics. Unconfirmed get compelling reasons to commit.
Affiliate Marketers: Segment subscribers based on the lead magnets they downloaded. Someone who got your “beginner investing guide” gets entry-level product recommendations, while those who downloaded “advanced trading strategies” receive high-ticket affiliate promotions.
Agencies: Create client onboarding sequences that split based on service type. Web design clients get brand questionnaires and timeline information, while SEO clients receive audit checklists and reporting schedules. Prospects get different follow-ups based on which services they clicked on.
Small Businesses: Set up appointment-based workflows that automatically send different follow-ups. New customers who book get welcome information and preparation instructions. Existing customers get loyalty offers. No-shows receive rescheduling options with incentives.
The key difference? Your emails now respond to what subscribers do, creating conversations instead of broadcasts.
Getting Started Is Surprisingly Simple
Workflows is available to all AWeber subscribers right now.
Ready to dive in?
- Log into your AWeber account
- Click “Workflows” in your main navigation
- Choose “Create New Workflow” or start with a template
- Add your trigger card (new subscriber, tag applied, etc.)
- Build your sequence using the card-based builder
Need more detailed guidance? Check out AWeber’s complete Workflows documentation for step-by-step tutorials and best practice examples.
Start Automating Smarter — Today
Stop sending the same message to everyone and start creating email experiences that feel personal. With Workflows, you’re not just sending emails—you’re building relationships that convert.
Ready to transform your email marketing? Log into your AWeber account and explore Workflows today. Your subscribers (and your conversion rates) will thank you.
Don’t have an AWeber account? Get started free for 14-day and build your first automated workflow today.
