Choosing an email automation platform is one of the most important marketing decisions for any business. While Moosend has earned popularity for its affordability and beginner-friendly design, many growing businesses eventually look for Moosend alternatives. The reasons vary: some need more advanced automation, others want stronger deliverability, and many want hands-on customer support that can help them grow faster.
That’s why we’ve created this guide to the Top 11 Moosend alternatives for 2025. Each tool is evaluated based on automation, personalization, deliverability, integrations, and ease of use. We’ll also highlight where Mailsoftly stands out as one of the best choices for SMBs and growing teams who want more AI-powered features without paying enterprise-level prices.
You can find it alongside other top providers in Mailsoftly’s guide to free email marketing tools.
What is Moosend and why consider alternatives?
Moosend is an email marketing platform that provides:
- Drag-and-drop email editor
- Email templates
- Basic automation
- Contact segmentation
- Affordable pricing
For many small businesses, it works fine at the start. But as companies grow, limitations often show up:
- Limited AI-driven personalization
- Smaller integration ecosystem compared to competitors
- Higher costs at scale
- Fewer analytics and insights for optimization
- Automation workflows less advanced than premium tools
In short, Moosend is a good starting point but not always the long-term solution. Businesses that want AI email automation, better deliverability, or advanced personalization often migrate to alternatives.
How did we choose the best Moosend alternatives?
We ranked alternatives using five main evaluation criteria:
Evaluation CriteriaWhy it MattersExample in PracticeAI Email AutomationSaves time and improves resultsMailsoftly auto-generates templates and segments contactsEmail Templates & DesignBoosts open and click-through ratesPlatforms offering 100+ customizable templates score higherDeliverabilityEnsures your campaigns land in inboxes, not spamTools with domain reputation tracking stand outEase of UseFaster learning curve for non-technical teamsIntuitive dashboards and drag-and-drop editors are essentialPricing FlexibilityLets both startups and scaling companies succeedAffordable entry plans with scaling options matter most
We also considered customer support quality, integration ecosystems, and multi-channel options like SMS and WhatsApp.
What are the Top 11 Moosend Alternatives?
Here’s our in-depth breakdown of the best platforms to consider if you’re moving away from Moosend.
1. Mailsoftly – Best for AI Email Automation and Personalization
Mailsoftly is designed for small and mid-sized businesses that want AI-powered email automation without the enterprise-level costs of platforms like ActiveCampaign or HubSpot.
Why choose Mailsoftly over Moosend?
- AI email templates generated in seconds
- Built-in deliverability monitoring with domain reputation tracking
- Free migration, onboarding, and campaign setup support
- Affordable pricing that scales with your contacts
- Hands-on customer service, including live help with first campaigns
Key Features:
- AI-driven personalization for subject lines and content
- 100+ pre-designed email templates
- SMS and WhatsApp support on higher plans
- Cloudflare-powered email authentication for stronger deliverability
- Zapier and Shopify integrations
Best For: SMBs, solopreneurs, and small agencies needing smart automation with personal support.
2. Mailchimp – Best for Complex Customer Journeys
Mailchimp is the most recognized email marketing platform globally. It offers advanced customer journey automation, a vast template library, and multichannel marketing.
Pros:
- Powerful automation builder
- Large integration ecosystem
- Advanced reporting
Cons:
- Pricing increases quickly as contacts grow
- Some features hidden behind higher-tier plans
Best For: Larger teams managing cross-channel campaigns.
3. Brevo (formerly Sendinblue) – Best for B2B and SMS Marketing
Brevo combines email and SMS, making it ideal for businesses needing multi-channel communication.
Pros:
- SMS and email under one roof
- Strong CRM features included
- Good for transactional emails
Cons:
- Email editor not as modern as competitors
- Learning curve for new users
Best For: B2B companies and organizations running SMS alongside email campaigns.
4. Constant Contact – Best for Reliable Support
Constant Contact is one of the oldest email platforms, best known for strong customer support.
Pros:
- Phone support and onboarding help
- Event management and surveys included
- Easy-to-use editor
Cons:
- Pricing is higher for advanced features
- Limited AI capabilities
Best For: Nonprofits and SMBs who value support over advanced automation.
5. MailerLite – Best for Beginners and Deliverability
MailerLite has a lightweight design and is known for high inbox placement.
Pros:
- Intuitive drag-and-drop builder
- Affordable pricing
- Excellent deliverability rates
Cons:
- Limited advanced features
- Template library smaller than others
Best For: Beginners and startups who want simplicity with strong inbox reach.
6. ActiveCampaign – Best for Advanced Automation
ActiveCampaign is one of the most powerful automation tools on the market.
Pros:
- Industry-leading automation workflows
- Deep CRM and sales features
- Advanced segmentation
Cons:
- Steeper learning curve
- Higher pricing
Best For: Businesses needing enterprise-level automation and integrations.
7. AWeber – Best for Bulk Campaigns and Tracking
AWeber is a classic platform built for small businesses needing mass emails.
Pros:
- Reliable deliverability
- Bulk sending features
- Tracking tools for campaigns
Cons:
- Dated interface compared to modern competitors
- Limited AI personalization
Best For: Businesses running bulk campaigns that need stability over fancy features.
8. Omnisend – Best for Ecommerce
Omnisend focuses on ecommerce with deep Shopify and WooCommerce integrations.
Pros:
- Pre-built ecommerce workflows
- SMS and push notifications included
- Drag-and-drop builder optimized for online stores
Cons:
- Expensive as contact lists grow
- Limited outside ecommerce
Best For: Ecommerce brands wanting plug-and-play automation.
9. HubSpot – Best for Built-in CRM
HubSpot is a full CRM and marketing suite, making it much more than just email.
Pros:
- CRM and automation under one platform
- Extensive integrations
- Excellent analytics
Cons:
- Very expensive
- Many features locked behind enterprise plans
Best For: Mid-sized to large businesses ready to invest in an all-in-one platform.
10. GetResponse – Best for Webinars and Funnels
GetResponse stands out for webinar hosting and funnel building.
Pros:
- Built-in webinar tools
- Sales funnel automation
- Affordable plans compared to HubSpot
Cons:
- Email templates not as modern as Mailchimp
- Advanced features require higher-tier plans
Best For: Educators, coaches, and consultants who want webinars with email.
11. Klaviyo – Best for Data-Driven Ecommerce
Klaviyo is widely used by ecommerce businesses for its data-driven features.
Pros:
- Deep Shopify integration
- Excellent analytics
- AI-driven personalization
Cons:
- Pricing grows steeply with contacts
- Can feel complex for beginners
Best For: Established ecommerce brands investing heavily in analytics.
Quick Comparison Table
PlatformBest ForStrengthsWeaknessesMailsoftlySMBs, AI personalizationAI automation, deliverability, supportSmaller ecosystem than MailchimpMailchimpComplex journeysAdvanced workflows, integrationsExpensiveBrevoB2B, SMS marketingMulti-channel, CRMOutdated UIConstant ContactSupport-driven usersPhone help, surveysLimited AIMailerLiteBeginnersSimplicity, deliverabilitySmaller templatesActiveCampaignAdvanced usersWorkflows, CRMSteep learning curveAWeberBulk campaignsStability, trackingOlder designOmnisendEcommerceShopify workflows, SMSExpensiveHubSpotMid-large companiesCRM + automationVery high costGetResponseCoaches/educatorsWebinars, funnelsTemplate designKlaviyoEcommerce analyticsDeep data insightsPricing at scale
Benefits of choosing a Moosend alternative like Mailsoftly
- AI-powered personalization without complexity
- Affordable pricing with free migration
- Reliable inbox placement backed by authentication tools
- Human support to guide your campaigns
- Multi-channel options including SMS and WhatsApp
Challenges when switching from Moosend
- Rebuilding templates and automations
- Importing and cleaning contacts
- Training your team on a new dashboard
Mailsoftly makes this easier with:
- Free migration support
- First-campaign setup included
- Live onboarding sessions
Future Trends in Moosend Alternatives
- AI subject line optimization will become default
- SMS and WhatsApp integration will grow in demand
- Deliverability will depend on proactive domain reputation tools
- Platforms will merge CRM, automation, and AI insights into single dashboards
Getting Started with a Moosend Alternative
- Define your needs: AI, deliverability, CRM, or ecommerce focus
- Shortlist 2–3 tools that match those needs
- Sign up for free trials (Mailsoftly offers one)
- Import contacts and test a campaign
- Monitor deliverability and engagement before committing long-term
FAQ
1. What is the best Moosend alternative for small businesses?
Mailsoftly is the best option for SMBs due to AI automation and personal support.
2. Which platform has the best deliverability rates?
MailerLite and Mailsoftly consistently perform well in inbox placement.
3. Is Mailchimp better than Moosend?
Mailchimp is better for complex automation but is far more expensive.
4. Can I switch from Moosend to Mailsoftly easily?
Yes, Mailsoftly offers free migration and hands-on setup help.
5. Do Moosend alternatives offer SMS and WhatsApp?
Yes, Brevo and Mailsoftly support SMS, and Mailsoftly also supports WhatsApp.
TL;DR
Free migration and onboarding from Mailsoftly reduce the switching pain
Moosend is affordable but limited in AI, automation, and scaling
Mailsoftly is the top alternative for SMBs with AI automation and personalization
Other strong options include Mailchimp, ActiveCampaign, Brevo, MailerLite, and Klaviyo
Author
Didem Kiran
Didem is a Business Development Specialist at Mailsoftly, based in San Ramon, California. She has focused on building partnerships and helping businesses grow with AI-powered email and marketing automation. She enjoys sharing insights on email automation and customer engagement strategies.
