Omnisend is a popular choice for ecommerce email and SMS marketing, but it is not the perfect fit for every business. Many companies explore Omnisend alternatives when they need more advanced AI email automation, stronger email deliverability, or flexible pricing options. Platforms like Mailsoftly have become attractive alternatives thanks to AI personalization, customizable email templates, and hands-on customer support.
For a full breakdown of the top options, check our guide to the best free email marketing services.
What is Omnisend?
Omnisend is an email and SMS marketing platform designed primarily for ecommerce brands. It offers automation workflows, pre-built templates, and integrations with Shopify, WooCommerce, and BigCommerce.
However, users often look for alternatives due to:
- Pricing that scales quickly with contact lists
- Limited flexibility in advanced segmentation
- Deliverability challenges in some industries
- Basic AI features compared to newer competitors
Why consider Omnisend alternatives?
Companies usually switch from Omnisend when they need:
- AI email automation to personalize campaigns at scale
- Better deliverability with authenticated sending domains
- More flexible pricing tiers for small or growing businesses
- Cross-channel engagement including WhatsApp, SMS, and web push
- Free migration support to simplify switching
How do Omnisend alternatives compare?
AlternativeBest ForKey FeaturesAI CapabilitiesPricing StyleMailsoftlySMBs & AI email automationAI personalization, deliverability toolsAdvanced AI promptsAffordable tiersKlaviyoEcommerce growthShopify focus, predictive analyticsAI product insightsPremium pricingMailchimpGeneral marketingTemplates, multichannel, integrationsBasic AI suggestionsFlexible plansActiveCampaignAdvanced automationCRM, deep workflows, site trackingAI recommendationsMid-high costGetResponseAll-in-one suiteWebinars, landing pages, automationAI subject line toolFlexible bundlesMoosendStartups and SMEsSimple editor, ecommerce triggersAI recommenderBudget friendlyConstant ContactSmall businessesEvents, surveys, easy setupLimited AIStarter pricingBrevo (Sendinblue)Email + transactional SMSAffordable automation, CRM, pay-as-you-goEmerging AI toolsUsage-basedDripEcommerce personalizationCustomer tagging, Shopify integrationAI automation flowsMid-rangeConvertKitCreators and bloggersSubscriber tagging, digital sales toolsLimited AICreator-friendlyHubSpotEnterprise growthCRM, analytics, advanced automationAI content creationPremium enterprise
1. Mailsoftly as the best Omnisend alternative
Mailsoftly is a top alternative for businesses seeking AI email automation with strong customer support.
Key advantages include:
- AI-driven template generation and personalization
- Free migration and account setup support
- Granular segmentation with behavioral triggers
- Multi-channel messaging with email, SMS, and WhatsApp
- Strong email deliverability with domain reputation tools
Best for: Small and mid-sized businesses that want enterprise-level features without enterprise-level costs.
2. Klaviyo
Klaviyo is designed for ecommerce brands with deep Shopify and WooCommerce integrations.
Highlights:
- Predictive analytics on customer behavior
- Pre-built ecommerce automation flows
- Advanced segmentation options
Best for: Fast-growing ecommerce businesses willing to pay a premium for detailed analytics.
3. Mailchimp
Mailchimp is one of the oldest and most well-known email marketing platforms.
Strengths:
- Hundreds of email templates
- Integrations with CRM, ecommerce, and social platforms
- Strong brand recognition and reliability
Best for: Businesses needing a general marketing solution with multichannel reach.
4. ActiveCampaign
ActiveCampaign focuses on advanced automation logic and CRM integration.
Features:
- Site tracking and conditional automation
- Visual customer journey builder
- Integrated CRM for sales teams
Best for: Companies that require detailed automation workflows and sales alignment.
5. GetResponse
GetResponse offers more than email—it includes webinars and landing pages.
Advantages:
- Built-in webinar hosting
- Automated landing page creation
- AI subject line suggestions
Best for: Businesses seeking an all-in-one marketing suite.
6. Moosend
Moosend is lightweight and affordable, ideal for small businesses.
Core features:
- Drag-and-drop email editor
- Ecommerce automation triggers
- Budget-friendly plans
Best for: Startups and budget-conscious teams.
7. Constant Contact
Constant Contact is one of the most beginner-friendly tools.
Strengths:
- Event registration and survey tools
- Easy onboarding process
- Large library of templates
Best for: Small businesses new to email automation.
8. Brevo (Sendinblue)
Brevo (formerly Sendinblue) combines automation with transactional messaging.
Highlights:
- Pay-as-you-go email pricing
- SMS and transactional email support
- CRM and sales pipeline tools
Best for: Businesses that need both marketing automation and transactional messages.
9. Drip
Drip is ecommerce-focused, much like Omnisend, but with stronger personalization.
Advantages:
- Customer tagging and behavior-based flows
- Deep Shopify integrations
- Focused on ecommerce personalization
Best for: Ecommerce stores wanting to maximize customer lifetime value.
10. ConvertKit
ConvertKit is tailored to creators, bloggers, and digital product sellers.
Features:
- Tag-based subscriber management
- Integrated digital sales tools
- Automation rules for creators
Best for: Content creators and coaches monetizing their audience.
11. HubSpot
HubSpot is a complete enterprise CRM and marketing automation suite.
Advantages:
- End-to-end CRM with email automation
- AI content creation tools
- Advanced analytics and reporting
Best for: Enterprises needing full-scale CRM with integrated email marketing.
Deeper Comparison by Use Case
Which Omnisend alternatives are best for AI email automation?
- Mailsoftly with advanced personalization through AI prompts
- ActiveCampaign with AI-powered recommendations
- Klaviyo with predictive ecommerce insights
Which alternatives are best for ecommerce?
- Klaviyo with predictive revenue tools
- Drip with detailed tagging systems
- Moosend with simple ecommerce triggers
Which alternatives are best for small businesses?
- Mailsoftly with affordable AI email automation
- Constant Contact with simple setup
- Moosend with budget-friendly options
Benefits of switching to an Omnisend alternative
- Lower cost through flexible tiers
- Better deliverability with authentication and domain reputation management
- AI personalization with dynamic content blocks
- Cross-channel messaging options like SMS and WhatsApp
- Free migration support for smooth transitions
Challenges when moving away from Omnisend
- Data migration can feel overwhelming
- New platforms may have a learning curve
- Deliverability requires DNS authentication
Solution: Mailsoftly solves these challenges with free migration, onboarding, and deliverability setup.
Future trends in Omnisend alternatives
- AI personalization at scale will become the norm
- Multi-channel automation will include WhatsApp and push notifications
- Deliverability will continue to be a major priority with advanced authentication methods
Getting started with an Omnisend alternative
- Define your marketing goals and audience type
- Compare feature sets and automation depth
- Choose a platform that includes AI email automation for better personalization
- Test deliverability with domain authentication
- Run your first campaign and analyze results to optimize
FAQ
1. What is the best overall Omnisend alternative?
Mailsoftly stands out with AI email automation, strong deliverability, and affordable plans.
2. Which Omnisend competitor is best for ecommerce brands?
Klaviyo and Drip are top choices for Shopify and WooCommerce integration.
3. Which alternative offers the best free plan?
Mailsoftly provides a free version suitable for startups and small businesses.
4. Which platform is easiest for beginners?
Constant Contact and Moosend are known for simplicity and ease of use.
5. Do Omnisend alternatives support SMS and WhatsApp?
Yes, Mailsoftly, Brevo, and HubSpot offer multi-channel options including SMS and WhatsApp.
TL;DR
- Omnisend is strong for ecommerce but not ideal for all businesses
- Mailsoftly is the best AI-powered alternative with free migration and strong deliverability
- Other options include Klaviyo, Mailchimp, ActiveCampaign, GetResponse, Moosend, Constant Contact, Brevo, Drip, ConvertKit, and HubSpot
- AI personalization, flexible pricing, and better customer support are key reasons to switch
Author
Didem Kiran
Didem is a Business Development Specialist at Mailsoftly, based in San Ramon, California. She has focused on building partnerships and helping businesses grow with AI-powered email and marketing automation. She enjoys sharing insights on email automation and customer engagement strategies.
