Hi, I’m Simo Ahava. I’m partner and co-founder at 8-bit-sheep. I’m also co-founder (together with my wife, Mari Ahava) of an online course platform for technical marketers: Simmer.
Check out Simmer’s free Technical Marketing Handbook – it’s one of the best ways to upskill yourself and your team members in all things technical marketing.
I was a Google Developer Expert for Google Analytics and Google Tag Manager from 2014 to 2025, when the program was cancelled.
I hail from Espoo, neighboring Helsinki, the capital of Finland. I have a background in academics (English language and linguistics), in IT, in digital marketing, and in web development. I’ve been programming actively since 1997, and I built my first website the same year. Marketing, IT disciplines, and web analytics all fell into my sphere of interest shortly after.
My blog has a singular purpose: To tell complicated stories in a simple, understandable, and actionable way.
Most often, I talk about web analytics, but I also have soft spots for digital marketing in general, for SEO, for web development, and for working with the Google Cloud Platform.
I believe in the power of data and technology. I’m also a strong advocate for altruistic knowledge sharing. You can subscribe to Simmer’s newsletter here – I’m the primary author and we try to post 1–2 times per month.
You can subscribe to the blog’s RSS feed here.
But enough about me. What about you? You’ve come to the right place if you’re:
You can contact me through all the means listed in the header / sidebar. I’m active all over the place, but especially in Measure Slack, which is the greatest community for digital marketing enthusiasts.
In social media, I’m most active on LinkedIn and Bluesky.
In my spare time I play the ukulele, and I enjoy beer & board games. I also have a beautiful and wonderful wife, who makes everything worth it, and a son and a daughter for whom I would drop everything else in a heartbeat.
