The scale alone makes bidding on brand keywords overwhelming. Once you account for branded queries, multiple markets, and devices, manual monitoring quickly becomes unmanageable. Checking 30 branded terms across 8 markets, on 2 devices, and at 3 different times of day already means 1,440 checks per sweep. At 30–60 seconds per check, that turns into 12–24 hours of work for a single round of monitoring. And even then, cloaking, dayparting, or ad hijacking tactics can still slip through unnoticed.
