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Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be done with a single click.
How it works. Google will show this as a recommendation in the Recommendations section of the Campaigns page in the Google Ads console for eligible users. All you need to do is review the recommendation and click “Apply.”
What it looks like. Here is a screenshot of the recommendation:
Why we care. Google said advertisers “who link their Google Ads or Google Marketing Platform accounts to a Google Analytics property are correlated with a 23% increase in conversions and a 10% reduction in cost per conversion.”
Even if you don’t believe the stat, knowing how well your ad campaigns perform is a no-brainer. So make sure to track the success of your ad campaigns using GA4 or some other analytics tool.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
