Google Search serving issue in some locales

Google confirmed an ongoing issue with serving search results in Google Search. This is impacting some locales, Google added.

Google said this is an “ongoing issue” and will update us again “witin 24 hours” with more details.

What Google said. Google wrote:

There’s an ongoing data center issue that may impact serving of some pages in some locales. We’re working on identifying the root cause. The next update will be within 24 hours.

When? This was posted at 5:21 pm ET.

What is a serving issue. A serving issue is when Google Search has issues showing some or all search results to the searcher. This is when Google is unable to show some or all search results it has within its search index to the user based on their query, location or other means.

Why we care. This may impact some publishers, in some regions, with getting Google Search traffic to their websites. It is unclear how widespread this is, but it is large enough for Google to notify us about this.

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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.