Google’s AI-powered Try On feature, which lets users see how clothing items look on them, is adding shoes and expanding to Australia, Canada, and Japan.
How it works. The AI uses advanced shape and depth perception to show how items – now including sneakers and heels – fit your body.
- Users upload a full-length photo, tap “try it on,” and see themselves in the item in seconds.
Why we care. For advertisers, this opens up a new frontier in online shopping. Brands can showcase products in a way that feels personalized and interactive, increasing engagement and the likelihood of conversions. Try On data also provides insights into which styles are popular and how customers are experimenting with different looks – giving advertisers real-time feedback on trends and demand.
Bottom line. Google is turning online shopping into a more interactive experience, letting users virtually try billions of products before making a purchase – now in more countries and more categories.
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Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.
