Posted by Chad S. White on August 25, 2025
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Email marketing is evolving, driven by changes at inbox providers and new technologies available to marketers. When I got together with Chintan Doshi, Mavlers’ Head of Email & CRM, for their Marketing Insiders Series, that was the focus of our conversation.
Over the course of an hour, we talked about:
- The most common reasons emails don’t make it to the inbox today
- The deliverability rule changes at Google, Yahoo, and Microsoft
- The 3 foundational pieces every digital marketing program will need in the years ahead
- Using consumer behaviors to respond appropriately based on signal strength
- How SMS and push programs are affecting email programs
- What teams should focus on now that open rates are less reliable
- The role of opens and clicks in performance reporting
- Where AI is actually useful in email marketing right now
- How AI is evolving
- And much more
