In Part 1 and 2 of this blog series, Brent Haumann went back to the basics, revisited the core purpose of communication and looked at how manufactured experiences can fulfil customer needs and change customer behaviour.
In Part 3, Brent explains why manufacturing customer experiences will drive a faster ROI
Why manufacturing customer experiences will result in a faster ROI
To remain competitive in the digital-dominated future, it’s imperative that organizations build digital capabilities that deliver seamless customer journeys and hyper-personalised experiences.
Building digital relationships with your customers and shifting their behaviour incrementally through manufactured experiences, goes far beyond creating happy customers. There are real rewards for getting these experiences right, rewards that have a far higher long-term value than operational efficiency.
