Microsoft is rolling out the new and updated Bing Places for Business. “Today, we are excited to announce the launch of the new Bing Places for Business experience —an evolution shaped by deep user research, thoughtful design, and a commitment to help business owners thrive in local search,” the company announced today.
What is new. Microsoft updated the overall design and layout for Bing Places, moved the domain name, improved the import process and added a recommendation tool.
Microsoft said the updates “move simplifies access, improves trust, and aligns Bing Places with the broader Bing ecosystem.” They also moved from www.bingplaces.com to www.bing.com/forbusiness.
The new import flow is faster, more reliable, and better at preserving key attributes like business name, hours, and contact details, according to the company. Plus there is a new recommendation tool that will recommend and suggest things like:
- Add Photos that attract attention
- Add key missing Business details that drive engagement like website link, hours of operations, social media links
- Segment specific suggestions like adding a menu link or online order link for restaurants
Automated migration. Microsoft said that those on the old interface will be automatically moved to the new interface. “Our current users and their business listings will be automatically migrated to the new account and current users will be redirected to this brand-new experience when they login with their Bing Places for Business credentials,” Microsoft wrote.
More to come. Microsoft said we should expect more updates and improvements to Bing Places in the future. “We are continuing to invest in features that make Bing Places for Business more powerful and accessible—from deeper integrations with Bing Maps and Copilot to expanded support for agencies and other partners.”
Why we care. If you are a business or manage business listings online, you should review the new Bing Places for Business. This will help you ensure all the data is accurate for those businesses and that any recommendations Microsoft recommends are on your radar.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
