Grok 3
In an AI-powered world, PR agencies must adapt to remain relevant by leveraging technology while maintaining the human touch that defines effective communication. Below, we outline how agencies should adjust staffing, training, and skills profiles, evolve their services portfolio, and address the strongest impacts of AI on public relations, particularly in social media automation, AI-generated content, and creativity enhanced by generative AI.
Staffing, Training, and Skills Profiles
To stay competitive, PR agencies need a blend of traditional communication expertise and AI-driven capabilities:
Training Focus
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Workshops on AI tools (e.g., analytics platforms, content generators).
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Data interpretation and basic coding for better collaboration with AI systems.
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Ethical AI use and governance to address emerging concerns.
