Just ahead of Forrester’s B2B Summit EMEA, the conversation around sales leadership is heating up. The pressure to deliver buyer-centric experiences has never been greater — and the old playbooks just aren’t cutting it anymore. In fact, buyers are more informed, more connected, and more demanding than ever before. They expect seamless, personalized experiences — and they don’t care whether it’s sales or marketing delivering them.
Yet many organizations are still stuck in outdated models with siloed teams, fragmented data, and misaligned goals. The result? Slower pipelines, missed opportunities, and frustrated customers. It’s time to rethink how we lead, how we collaborate, and how we grow.
At B2B Summit EMEA, we’ll tackle this head on. My session on revenue process transformation (RPT) for sales leaders (one of several RPT-focused sessions) will challenge conventional thinking and spark new ideas for sales leadership.
If you’re ready to lead transformation and connect with peers who are navigating similar challenges, this is your moment.
Why You Should Attend
This session is designed for business leaders who are ready to lead change — not just react to it. Here’s a glimpse of what we’ll explore:
- The real reasons why sales and marketing alignment continues to fall short — and what to do about it
- How modern buying groups operate — and why your current processes may be leaving key influencers out of the conversation
- How leading organizations are redefining roles, responsibilities, and revenue metrics to drive faster, more predictable growth
- Ways to rethink how your teams engage buyers — with unified data, shared accountability, and a buyer-aligned mindset
Most importantly, you’ll walk away with a fresh perspective on what it means to lead in today’s B2B environment — and how to turn that perspective into action.
This is a strategic conversation designed to challenge assumptions and prepare you to lead transformation in your organization. I hope you’ll join me! Learn more about Forrester’s B2B Summit EMEA, taking place in London on October 6–8. Don’t miss the opportunity to connect with peers, gain fresh insights, and become a force for sustainable growth in your organization. Register now and be part of the future of B2B sales leadership.
