Email marketing continues to be one of the highest ROI channels for businesses of all sizes. SendPulse is known for offering email, SMS, push notifications, and automation. But many companies are now seeking platforms with more advanced AI personalization, better deliverability, deeper analytics, or pricing that scales more smoothly. In this article, we’ll break down 11 of the best SendPulse alternatives in 2025 and explain how Mailsoftly helps businesses stand out with AI-powered email automation.
If you’re also exploring budget-friendly options, our guide to free email marketing services breaks down the top platforms that help you start sending campaigns without upfront costs.
What makes a strong SendPulse alternative
When evaluating alternatives, look at:
- AI-driven personalization and segmentation
- Automation workflows like cart abandonment, post-purchase, and triggered emails
- Deliverability tools such as SPF, DKIM, and DMARC authentication
- Template flexibility for professional campaign design
- Multi-channel support including SMS and WhatsApp
- Reporting and analytics benchmarks
- Scalable pricing that fits growth
- Quality of customer support and onboarding
Email marketing benchmarks for 2025
Here are some industry benchmarks to measure performance when switching to a new platform:
MetricAverage Across IndustriesHigh Performing SectorsNotesOpen Rate42%Nonprofits, hobbies, religion 50-60%Travel and transport often under 25%Click-through Rate2%Media, government, hobbies 4-5%Typical range is 1.5-3%Click-to-Open Rate6%Media and hobbies above 9%Indicates subject line and content qualityUnsubscribe Rate0.1-0.2%N/AShould remain under 0.5%Bounce Rate1-2%N/AHigher indicates poor list hygieneROI$36-$40 per $1 spentEcommerce higherIndustry-leading ROI for digital channels
These benchmarks help determine whether an alternative platform is improving your results.
Current market position of SendPulse
- Around 33,000 live websites currently use SendPulse
- Market share in email marketing is less than 1%
- Most customers are small businesses with fewer than 50 employees
- About two-thirds of users are companies under $50 million in revenue
This shows SendPulse is well-adopted among smaller companies but has room to grow in enterprise features.
11 Best SendPulse Alternatives
1. Mailsoftly
Features
- AI-powered personalization and segmentation
- Behavior-based automation across email, SMS, and WhatsApp
- Deliverability optimization with domain reputation and feedback loops
- Hundreds of customizable templates
- Dedicated onboarding and migration support
Best For
- Businesses that want to maximize deliverability and open rates
- Teams that want to reduce manual work with AI email automation
Advantage Over SendPulse
- Stronger AI-driven personalization
- Better onboarding and customer support
- Proven higher open rates with optimized campaigns
2. ActiveCampaign
Features
- Advanced workflows with branching logic
- Built-in CRM for sales and marketing
- Comprehensive reporting and segmentation
Best For
- B2B companies with long customer journeys
- Businesses needing combined sales and marketing automation
Advantage Over SendPulse
- More complex automation capabilities
- Deeper CRM integration
3. Klaviyo
Features
- Strong ecommerce focus with Shopify and WooCommerce integrations
- Detailed customer data and revenue per recipient tracking
- SMS and email flows tailored for retail
Best For
- Ecommerce brands that want revenue-focused automation
Advantage Over SendPulse
- Superior ecommerce tools and analytics
4. Omnisend
Features
- Email, SMS, and push notifications in one workflow
- Cart abandonment, browse abandonment, and post-purchase automation
- Pre-built ecommerce templates
Best For
- Online retailers needing multi-channel campaigns
Advantage Over SendPulse
- More advanced ecommerce-specific workflows
5. GetResponse
Features
- Landing page and webinar hosting built in
- Visual automation builder
- Lead capture and funnel-building tools
Best For
- Businesses hosting online events or webinars
Advantage Over SendPulse
- More built-in marketing features beyond email
6. Mailchimp
Features
- Large library of email templates
- Extensive integrations with other tools
- Recognized and trusted brand
Best For
- Small businesses and creators starting with email marketing
Advantage Over SendPulse
- Better design templates and ecosystem integrations
7. Moosend
Features
- Affordable pricing for smaller lists
- Drag-and-drop email editor
- Basic automation and analytics
Best For
- Startups and small businesses on tight budgets
Advantage Over SendPulse
- Lower entry-level pricing
8. Constant Contact
Features
- Simple campaign setup and templates
- Event marketing tools
- Designed for small businesses and nonprofits
Best For
- Beginners wanting straightforward email campaigns
Advantage Over SendPulse
- More user-friendly interface for first-time users
9. Brevo (Sendinblue)
Features
- Pricing based on email volume rather than contacts
- Transactional email and SMS support
- Flexible API for integrations
Best For
- Companies with large contact lists but low send frequency
Advantage Over SendPulse
- Flexible pricing model for high-volume senders
10. ConvertKit
Features
- Audience management and funnel building
- Monetization tools for creators
- Simple automation flows
Best For
- Bloggers, creators, and educators
Advantage Over SendPulse
- Creator-focused tools and monetization features
11. AWeber
Features
- Stable and reliable platform with decades of history
- Large template library
- Basic automation tools
Best For
- Small businesses with simple campaign needs
Advantage Over SendPulse
- Proven deliverability and long-term reliability
Comparison Table: SendPulse vs Alternatives
PlatformAI PersonalizationMulti-channelEcommerce ToolsPricing FlexibilityBest FitSendPulseMediumYesLimitedModerateSmall businessesMailsoftlyHighYesGeneral + AIScalableGrowing companiesActiveCampaignHighPartialGeneralHigherB2B & SaaSKlaviyoHighYesExcellentExpensiveEcommerceOmnisendGoodYesStrongModerateEcommerceGetResponseMediumYesGeneralModerateWebinar hostsMailchimpMediumNoBasicHigherSmall businessesMoosendLowNoBasicAffordableStartupsConstant ContactLowNoBasicAffordableNonprofitsBrevoMediumYesLimitedVolume-basedHigh-volume sendersConvertKitMediumNoLimitedModerateCreatorsAWeberLowNoBasicModerateSimple use cases
Key takeaways from the data
- Automated workflows like cart abandonment can generate up to 30 times more revenue per recipient than standard newsletters
- Industry open rates now average around 42%, with the top industries exceeding 50%
- ROI from email marketing remains around $36 to $40 for every $1 invested
- Click-through rates still hover near 2%, but leading industries achieve over 4%
- Deliverability and AI personalization are the biggest differentiators in 2025
FAQs
1. What is the best SendPulse alternative for AI email automation?
Mailsoftly offers the most advanced AI personalization and segmentation, making it the best for AI-driven automation.
2. Which SendPulse alternative is best for ecommerce?
Klaviyo and Omnisend provide the strongest ecommerce integrations and revenue-focused automation.
3. What is the most affordable SendPulse alternative?
Moosend is typically the lowest-cost option for small businesses.
4. Can I migrate campaigns easily from SendPulse?
Yes, most alternatives offer migration support. Mailsoftly includes free onboarding and migration.
5. What benchmarks should I expect after switching?
Aim for open rates of 35-50%, click-through rates above 2%, and ROI close to $36 per $1 spent.
TL;DR
- SendPulse is solid, but alternatives offer stronger AI, better deliverability, and more advanced automation
- Mailsoftly is the best AI-powered alternative with proven higher engagement rates
- Ecommerce brands should look at Klaviyo or Omnisend
- Moosend and Constant Contact are affordable for small businesses and nonprofits
- Benchmarks show email remains one of the top ROI channels, making the right tool critical for growth
Author
Didem Kiran
Didem is a Business Development Specialist at Mailsoftly, based in San Ramon, California. She has focused on building partnerships and helping businesses grow with AI-powered email and marketing automation. She enjoys sharing insights on email automation and customer engagement strategies.
